Responsibilities

• Develop and manage loyalty, rewards, and customer lifecycle initiatives to drive loyalty customer acquisition, retention, visits, and spend.
• Continuously analyze customer behavior and loyalty performance metrics to identify opportunities for program improvement, as well as guide strategic decisions.
• Collaborate with product category specialists and vendor partners to secure loyalty funds by funding promotional placement opportunities within the MotoMart mobile app and loyalty program.
• Create and execute digital content calendars supporting promotional advertisement, customer engagement, and brand awareness.
• Lead loyalty program communications and targeted marketing campaigns across digital and in-store channels to increase both program awareness and mobile app adoption.
• Ensure a seamless digital experience for MotoMart digital customers by monitoring and responding to customer questions, coordinating technical fixes, and maintaining software integrations.
• Construct product roadmaps for mobile app and loyalty products, coordinating successful implementation of product enhancements across all stakeholder groups.
• Support annual planning and budgeting cycle for loyalty and digital marketing initiatives.
• Maintain mobile app and loyalty documentation, training materials, and operational resources.
• Develop and execute digital marketing initiatives across email, social media, website, paid search, online business profiles (Google, Apple), and other digital channels.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent professional experience.
• Demonstrated experience in digital marketing, customer engagement, CRM, loyalty, or other related disciplines.
• Strong analytical skills and comfort working with performance data to make business decisions.
• Experience managing multiple projects and priorities in a fast-paced environment.
• Excellent written and verbal communication skills.
• Proven ability to work cross-functionally and build relationships with stakeholders at multiple levels of an organization.
• Must be willing to work full time on site at our Home Office in Belleville, IL with ocaccasional travel to MotoMart retail locations.

Preferred

• Familiarity with key digital marketing metrics such as customer acquisition cost (CAC), return on ad spend (ROAS), conversion rates, engagement rates, and customer lifetime value.
• Experience managing paid search, paid social, email marketing, or other digital advertising channels.
• Experience with website management, SEO, local search optimization, and social media strategy.
• Experience working with analytics platforms such as Google Analytics, Power BI, Tableau, or similar tools.

Benefits

• FKG Oil Company offers benefits including weekly pay, 401k match, medical benefits, vacation time, sick leave, and tuition reimbursement.