Responsibilities

• Plan, execute, and evaluate local store marketing programs that drive customer traffic, trial, and frequency at both the store and market levels.
• Partner with Operations leadership to develop store-level marketing action plans with defined goals, tactics, and timelines.
• Maintain and distribute a rolling 4-week local marketing and event calendar, updating weekly and sharing with Operations leadership.
• Track, analyze, and report results from campaigns and events including sales lift, transaction counts, redemption rates, customer feedback, and ROI.
• Develop and manage community involvement initiatives including school partnerships, youth sports sponsorships, church programs, nonprofit collaborations, and civic/chamber of commerce engagement.
• Plan and execute local events such as school nights, spirit nights, team nights, community festivals, grand openings, re-openings, and sampling events.
• Manage event logistics including pre-event planning, on-site activation, and post-event follow-up.
• Build and maintain business-to-business relationships with local employers, hotels, apartment communities, and organizations to drive catering orders, group orders, and corporate meal programs.
• Identify new sales opportunities through community networking groups, chambers of commerce, and local associations.
• Develop and coordinate fundraising initiatives for schools, sports teams, and nonprofit organizations.