Local Marketing Specialist at Costa Vida | Pleasant Grove, UT | $50K/yr – $60K/yr

Local Marketing Specialist

Pleasant Grove, UT (On-site)

$50K/yr – $60K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own local marketing for Costa Vida with multi channel execution across restaurants, events, and franchise support to drive engagement and incremental visits.

Lead local strategy and campaign execution for company owned restaurants, coordinating with vendors and internal teams.
Manage cross channel content, social, email, and creative alignment to support openings and ongoing marketing efforts.
Track performance with Google Analytics, CRM, and POS data, turning results into optimization plans.

Job Description

The Local Marketing Specialist at Cost Vida will play a crucial role in the execution of diverse marketing initiatives to promote the brand, drive customer engagement, and achieve business goals.
campaign management, content creation, and market research.
collaborate across departments to ensure the seamless implementation of marketing strategies and the consistent representation of the brand across all channels.
Own the general local marketing strategy for company owned restaurants and oversee the execution of required elements, coordinating with internal and external resources.
Own vendor relations as required (mailers, radio, etc.)
Support franchise partners and store operators by providing guidance and assistance with their local marketing initiatives.
Coordinate with our social media, email, and creative specialists to define optimized strategies and execute marketing initiatives.
Manage timelines, resources, and deliverables to ensure successful campaign execution.
Help manage inbound marketing requests from the field.
Develop Grand Opening and ongoing marketing plans for new restaurants.

Bachelor’s degree in marketing, Communications, Business, or a related field.
2-4 years of experience in a marketing role, preferably in a generalist capacity.
Experience working across multiple marketing channels and collaborating with cross-functional teams.
Certifications in marketing platforms (e.g., Google Analytics, HubSpot) are a plus
Digital Tools: Proficiency in tools such as Google Analytics, email marketing platforms, and social media management tools is a plus.
Content Creation: Knowledge of design basics and familiarity with software like Canva, Adobe Creative Suite, or similar is a plus.
Project Management: Ability to coordinate and track multiple projects at a time in a fast-paced environment.