Own local restaurant marketing for Costa Vida, coordinating franchise and store-level initiatives while driving openings, events, and multi-channel campaigns with a focus on local impact and data-driven optimization.

• Own the general local marketing strategy for company owned restaurants and oversee the execution of required elements, coordinating with internal and external resources.
• Own vendor relations as required (mailers, radio, etc.).
• Support franchise partners and store operators by providing guidance and assistance with their local marketing initiatives.
• Coordinate with our social media, email, and creative specialists to define optimized strategies and execute marketing initiatives.
• Manage timelines, resources, and deliverables to ensure successful campaign execution.
• Help manage inbound marketing requests from the field.
• Develop Grand Opening and ongoing marketing plans for new restaurants.
• Collaborate with vendors, partners, and internal teams to ensure successful event execution.
• Track and analyze the effectiveness of marketing campaigns and initiatives using tools such as Google Analytics, CRM platforms, POS systems, etc.
• Provide insights and recommendations for optimizing future strategies.