Location3 Media

Local Marketing Manager

USA (Remote)

$65K/yr – $75K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale Local Marketing execution for enterprise accounts by translating performance insights into actionable local plans, coaching franchisees, and coordinating cross-functional teams to ensure consistent, data-driven results.

  • LOCALACT optimization and performance coaching: Translate performance data into action plans for franchisees and enterprise goals.
  • Local execution enablement: Input and approve campaigns, budgets, targeting within LOCALACT, and support enterprise initiatives at the local level.
  • Cross-functional alignment: Coordinate with Paid Media, SEO, Analytics, Strategy Directors, and Operations to ensure data accuracy and aligned execution.

Job Description

Responsibilities

  • Serve as the primary Local Marketing Manager and point of contact for assigned enterprise client teams and their franchisees.
  • Act as a strategic advisor and performance partner to franchise owners, helping them understand results and take clear, prioritized action.
  • Carry the highest call volume for assigned accounts until capacity is reached.
  • Lead recurring coaching and performance calls focused on local marketing results, execution quality, and growth opportunities.
  • Analyze LOCALACT performance data, paid and organic KPIs, and location-level trends to identify gaps, risks, and upside.
  • Translate performance insights into clear action plans aligned to enterprise and brand goals.
  • Input, approve, and manage campaign changes, budget adjustments, targeting updates, and optimizations within LOCALACT.
  • Support franchisees in executing enterprise initiatives, promotions, and system-wide marketing programs at the local level.
  • Translate corporate and enterprise marketing strategy into practical, actionable local execution guidance.
  • Monitor account health and proactively identify performance risk, underperformance patterns, and expansion opportunities.

Requirements

  • 3-5 years of experience in client success, franchise marketing, business consulting, or multi-location marketing.
  • Strong analytical skills with the ability to interpret paid and organic performance metrics and translate them into business-focused recommendations.
  • Experience coaching franchisees or small business owners through performance improvement and change.
  • Strong working knowledge of local paid media and organic marketing performance.
  • Ability to influence without authority and guide franchise owners toward best practices.
  • Confidence leading frequent performance and coaching conversations with professionalism and clarity.
  • Strong judgment around prioritization, escalation, and capacity management.
  • Excellent communication and documentation skills in a fast-paced, metrics-driven environment.
  • High level of ownership, accountability, and service orientation.

Benefits

  • competitive benefits including medical, dental, vision, a matching 401(k), wellbeing stipends, and remote work support.