Local Marketing Manager, Bonefish Grill

Responsibilities

• The Local Marketing Manager is responsible for ensuring flawless execution of marketing initiatives at the restaurant/DMA level, as well as development of strategies and tactics designed to drive local restaurant/DMA level traffic, revenue, and growth.
• The role will participate in strategic planning, development, implementation, and coordination of new and existing marketing initiatives for the brand.
• Focus will include restaurant relocations, remodels, new restaurant openings, restaurant/DMA level planning and support, community outreach, developing experiential partnerships and sponsorships.
• This role will be responsible for market specific and regional traffic driving programs with Brand growth and integrity in mind.
• This position is based in our Tampa, FL restaurant support center.
• Local Marketing Strategy:
• Develop localized marketing plans: Create and implement tailored marketing strategies at the DMA level based on market research and local demographics.
• Set objectives and KPIs: Establish clear goals and performance metrics to measure the effectiveness of local marketing efforts.
• Leverage research and insights: Display a deep understanding of restaurant level demographics, activity, and opportunities, including researching competitive activity, and reviewing and analyzing local opportunities to grow the brand.
• Campaign Management:

Requirements

• Bachelor’s degree in Marketing, Communications or related field, required.
• 25% local travel and 25% air travel required.
• Experience/Skills:
• Minimum of 4+ years of brand strategy/marketing/ field marketing experience in a fast-paced consumer-oriented marketing environment with demonstrated success of building strong brands.
• Marketing experience with a national restaurant chain or “blue chip” food & beverage company, preferred.
• The ability to manage multiple projects under tight deadlines.
• A proven ability to transform current marketing trends and information into profitable strategies for the business.
• Proficiency in market analysis, competitive front, restaurant operations, opportunities and challenges are desired.
• Strong organizational and people skills, the ability to effectively create and deliver presentations, the ability to set appropriate priorities and use time effectively.
• Demonstrated analytical, creative, problem-solving skills focused on driving for results. Must be able to effectively work in a team environment with a natural inclination toward motivating others.

Preferred

• Marketing experience with a national restaurant chain or “blue chip” food & beverage company, preferred.

Benefits

• Bloomin' Brands offers benefits such as medical, dental, vision, and 401k. Further details around eligibility and additional benefit offerings can be found at BloominBrandsBenefits.com.