Local Growth Lead

Oakland, CA (Hybrid)

$125K/yr – $150K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale Honey Homes\' hyperlocal growth through authentic partnerships, events, and trusted networks, turning local relationships into repeatable acquisition channels while building the systems, playbooks, and measurement to sustain neighborhood growth.

  • Grow local presence via partnerships, ambassadors, influencers, and community activations.
  • Operationalize learnings into repeatable playbooks and structured measurement for local initiatives.
  • Collaborate with Growth, Ops, and Sales to establish local acquisition as a scalable channel and a durable competitive advantage.

Job Description

  • Build and scale Honey Homes’ hyperlocal growth engine across every market we serve.
  • Own Honey Homes' local presence across our markets, including partnerships, member-ambassadors, local influencers, community activations, and referral ecosystems.
  • Think deeply about which relationships, events, and neighborhood strategies actually compound over time, and then operationalize those learnings into playbooks.
  • Work cross-functionally with Growth, Ops and Sales to ensure local growth becomes an acquisition channel.
  • Create structure from tests, roll up your sleeves operationally to learn what works, and iterate on strategy in real-time.
  • Build Honey Homes' local acquisition engine.
  • Develop and execute the strategy for how Honey Homes grows through local trust networks, partnerships, referrals, and community presence.
  • Establish systems and reporting needed to measure performance across local growth initiatives and improve them over time.
  • Own and scale the event and community activation program.
  • Create Honey Homes’ annual local events and field marketing strategy across all markets.
Honey Homes logo

Honey Homes

Honey Homes is on a mission to replace the hassle of home upkeep with the joy of comfortable living.Honey Homes members get a dedicated handyperson to improve and maintain their home. Handypeople get good paying jobs and the opportunity for career growth.

Founded in 2021
San Francisco, California, USA
54 employees (7 in marketing)