Lighthouse Strategic Marketing & Engagement Principal

Responsibilities

• Lead Lighthouse's executive engagement approach, connecting senior leaders with the customer insights, stories, and outcomes most relevant to Intuit's business priorities.
• Own and evolve a weekly executive briefing reaching 1,200+ leaders, curating high-value customer insights, program achievements, and strategic opportunities that inform business decisions.
• Develop compelling executive presentations, strategic briefs, and leadership materials that translate complex customer insights into clear, actionable business narratives.
• Identify opportunities to elevate customer perspectives in executive forums, business reviews, and strategic planning conversations.
• Develop high-impact storytelling and content for executive engagements, customer panels, keynotes, and flagship experiences such as Intuit Connect.
• Partner with senior leaders to craft compelling narratives, presentations, talking points, and customer-focused content tailored to specific audiences and business objectives.
• Build reusable storytelling frameworks, messaging architectures, and content assets that enable consistent, high-quality representation of Lighthouse and its customers.
• Translate complex customer experiences, product innovations, and business outcomes into persuasive stories that resonate with both internal and external stakeholders.
• Build and manage a strategic pipeline of Lighthouse customer stories and advocates that support Intuit's go-to-market priorities.
• Partner with Product Marketing, Brand, Field Marketing, and Events to integrate customer stories into campaigns, product launches, executive experiences, and sales enablement.

Requirements

• 7+ years of experience in strategic marketing, customer marketing, content strategy, brand storytelling, or related disciplines, ideally in technology. FinTech experience strongly preferred.
• Bachelor's degree in marketing, communications, or a related field.
• Demonstrated experience developing and executing marketing and content strategies that translate complex business priorities into compelling, audience-relevant stories.
• Exceptional writing and executive storytelling skills, with a proven ability to create compelling presentations, strategic narratives, and content for C-suite and SVP-level audiences.
• Experience developing customer stories, advocacy programs, or GTM content strategies that contribute to measurable marketing and business outcomes.
• Strong understanding of integrated marketing and how customer storytelling supports campaigns, events, product marketing, and audience engagement.
• Demonstrated ability to influence cross-functional stakeholders and senior leaders, driving outcomes through Marketing, Product, and other enterprise functions.
• Portfolio or writing samples demonstrating exceptional range across executive storytelling, customer marketing, strategic presentations, and high-impact content.
• Ability to operate independently in a highly matrixed, fast-moving environment, balancing strategic thinking with hands-on execution.
• Strong analytical orientation and experience measuring the impact of marketing content, storytelling, and engagement initiatives.

Preferred

• Experience in customer community, advisory board, advocacy, or customer marketing programs at scale.
• Familiarity with B2B SaaS, FinTech, or platform ecosystems.
• Experience developing customer-focused content for executive events, industry conferences, or high-visibility marketing programs.
• Experience partnering with Product Marketing and Brand teams to integrate customer storytelling into GTM programs.
• A perspective on how customer advocacy and storytelling programs can scale to drive stronger marketing engagement and business impact.