Responsibilities

• Define and drive the experimentation roadmap across the full merchant journey - onboarding, activation and retention stage, analyzing post-login experience and growth loops - bringing your own hypotheses to the table
• Own merchant activation rate end-to-end, including how it's measured, what moves it, and how learnings get shared across the business
• Build and optimize lifecycle flows in Iterable - from intake and scoping to execution, optimization, and reporting
• Design and run structured A/B tests, then turn results into repeatable playbooks the wider team can build on
• Dig into behavioural data in Amplitude and Looker to surface drop-off points and pitch high-impact opportunities - before anyone asks
• Lead cross-functional conversations with Product and Design to shape post-login experiences around key merchant milestones
• Act as the connective tissue between Data, Customer Success, and Marketing - translating merchant signals into targeted, timely messaging
• Set the standard for experimentation culture: document what you test, champion what you learn, and push the team to think bigger
• Apply industry best practices to user outreach via Lifecycle Marketing channels, ensuring a holistic and high-quality user experience across all touchpoints.

Requirements

• 4+ years of experience in lifecycle marketing, CRM, or growth roles at a B2B SaaS, marketplace, or e-commerce company
• A track record of building things from scratch and iterating - not just maintaining inherited workflows
• Hands-on experience with an enterprise CRM platform (Iterable, Braze, or similar), and a willingness to dive in headfirst
• Strong A/B testing chops - you design experiments well, read results critically, and know the difference between a learning and a fluke
• Fluency in product analytics tools like Amplitude and Looker; you go looking for answers, not just dashboards
• A natural collaborator who can rally product, design, and data around a shared hypothesis without needing formal authority
• High comfort with ambiguity - you make confident decisions with incomplete information and course-correct fast
• Genuine curiosity about merchant psychology and the creativity to act on it
• A person who is willing to both guide and roll up their sleeve to execute

Preferred

• Hands-on experience with JavaScript-based personalisation languages (Handlebars in our case)
• Experience with HTML/CSS in the context of email marketing
• Basic understanding of SQL
• Experience working with merchants, sellers, or creator-economy audiences
• Familiarity with print-on-demand, e-commerce, or marketplace platforms

Benefits

• Competitive salary , depending on work experience, education, and skills
• A global, inclusive team that’s as supportive as it is ambitious and serious about getting things done
• An opportunity to work remotely
• Flexible working hours (start your day as late as 11 AM)
• Private health insurance
• 2 extra paid days off to focus on your mental or physical well-being
• 1 extra paid day off to celebrate a Birthday or any other celebration of your choice
• Internal and external learning opportunities
• Access to mentorship, internal meetups, and hackathons, both on-site and online
• Free and healthy lunch if you work from the Rīga office