Responsibilities

• Own lifecycle messaging and content across the entire marketing funnel, including lead generation, lead nurture, onboarding, engagement, and retention
• Develop and support lifecycle marketing campaigns through content creation and messaging that drive adoption, retention, and conversion
• Serve as the primary writer and message owner across all marketing and communication channels, ensuring clarity, consistency and impact.
• Own full content creation across channels, including:
• Social media (with a strong focus on LinkedIn)
• Email campaigns and nurture sequences
• Blog content and thought leadership
• Sales collateral and enablement materials (including PPT)
• Translate campaign briefs into clear, compelling messaging tailored to specific audience segments (brokers, employers, members)
• Own and manage the editorial calendar, publishing cadence, and campaign content timelines
• Own and execute social media content strategy (with a focus on LinkedIn) aligned to broader campaign and growth priorities
• Monitor social engagement, comments, and audience sentiment to inform content and strategy

Requirements

• 5-6 years of experience in lifecycle marketing, content marketing, or growth marketing
• Experience in healthcare, benefits, HR tech, or B2B environments preferred
• Strong writing and storytelling skills with the ability to translate complex topics into clear, engaging messaging
• Experience building and executing social media strategies, particularly on LinkedIn
• Proven ability to manage content calendars and publish across multiple channels
• Ability to work cross-functionally and manage multiple priorities in a fast-paced environment
• Comfortable executing on strategic initiatives

Benefits

• We commit to this through supportive health care, unlimited PTO, and generous parental leave. TouchCare is made up of a fun, supportive team that respects each other