Lifecycle Marketing Specialist at Novig | USA | $100K/yr – $125K/yr

Lifecycle Marketing Specialist

USA (On-site)

$100K/yr – $125K/yrMid Level2+ years expFull time

Posted 3 weeks ago

The other 99% submit and hope. You're about to do something different.

Own the lifecycle marketing stack for a live sports product, shaping email and push campaigns from strategy through testing and real-time execution.

Own: day-to-day email and push campaigns, including segmentation and automated flows for onboarding, retention, and re-engagement.
Collaborate with Product, Data, and Creative to keep messaging on-brand and aligned with live game action.
Experiment and optimize messaging, timing, and creative via A/B tests to improve open, click, and retention rates.

Shape and execute strategy for day-to-day campaigns across email and push notifications
Build segments using behavioral data and user attributes to keep messaging relevant
Support and ideate automated flows like onboarding, retention, and re-engagement campaigns
Run A/B tests on messaging, timing, and creative to improve open, conversion, and retention rates
Collaborate closely with Product, Data, and Creative to keep messaging consistent and on-brand
Develop transactional sends across key user touchpoints
Help plan and launch live campaigns tied to real-time game action

2-3 years of experience in lifecycle, CRM, or retention marketing
Familiarity with CRM platforms (Braze, Customer.io , etc.)
You know ball — you live and breathe sports, as well as understand how everyday fans think