Responsibilities

• Assist team in monitoring email and SMS campaign development process schedules and progress to deliver against team goal of planning, scheduling and executing timely messages to intended audiences.
• Ensure channel strategies and accurate execution of campaigns via reviewing all email proofs for content and design accuracy.
• Assist team in strategic planning and test plan development to optimize email and SMS channel results
• Execute A/B and multivariate tests by setting up test structures, monitoring performance, and synthesizing initial insights to support the broader testing roadmap led by senior team members.
• Assist the team in maintaining data hygiene with our lifecycle marketing data across events, attributes and customer profiles.
• Support campaign readiness reviews by confirming data feeds, segmentation rules, and platform configurations meet requirements prior to launch.
• Assist the team in delivering on our audience centric content strategy and activation plans, orchestrate consumer journeys and messaging cadence, and drive a phased “crawl walk run” roadmap for continuous experience optimization
• Monitor competition, benchmark performance and bring outside inspiration to build innovative new strategies and expand capabilities across lifecycle marketing channels
• Support team in developing and executing crawl, walk, run marketing plans and customer journey integration points for newly launched SMS channel
• Document & improve team operating processes

Requirements

• Bachelor's Degree in Marketing, Business or related field
• 2+ years of experience in Lifecycle Marketing, Email, SMS, CRM or related roles.
• Experience using any ESP tools (Braze, Pardot or any email systems)
• Working knowledge of Email marketing automation platforms.
• Strong project and time management skills
• Understanding of segmentation logic, customer attributes, and lifecycle triggers.
• Foundational knowledge of A/B testing concepts, test setup, and performance metrics.
• Strong attention to detail, documentation skills, and process orientation.

Benefits

• comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements)