Responsibilities

• Lifecycle Strategy: Assist in monitoring email and SMS campaign development process schedules and progress to deliver against team goal of planning, scheduling and executing timely messages to intended audiences.
• Campaign Quality: Ensure channel strategies and accurate execution of campaigns via reviewing all email proofs for content and design accuracy.
• Test & Optimization: Assist team in strategic planning and test plan development to optimize email and SMS channel results
• Test Execution & Insights: Execute A/B and multivariate tests by setting up test structures, monitoring performance, and synthesizing initial insights to support the broader testing roadmap led by senior team members.
• Data Hygiene: Assist the team in maintaining data hygiene with our lifecycle marketing data across events, attributes and customer profiles.
• Campaign Readiness: Support campaign readiness reviews by confirming data feeds, segmentation rules, and platform configurations meet requirements prior to launch.
• Audience Journeys: Assist the team in delivering on our audience centric content strategy and activation plans, orchestrate consumer journeys and messaging cadence, and drive a phased “crawl walk run” roadmap for continuous experience optimization
• Competitive & Insights: Monitor competition, benchmark performance and bring outside inspiration to build innovative new strategies and expand capabilities across lifecycle marketing channels
• Cross-functional Collaboration: Drive collaboration/ connection points to other marketing and product teams