Lifecycle Marketing Specialist

Boston, MA (Hybrid)

$70K/yr – $75K/yrMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own end to end email and push lifecycle for ATK memberships, shaping messages by cook, reading, and engagement, with testing, promotions, and segmentation driving conversion, engagement, and LTV.

  • Lifecycle email and push strategy: lifecycle messaging, triggered campaigns, and personalization across acquisition, onboarding, engagement, and retention.
  • Promotions and content collaboration: work with Editorial and Design to bring ATK voice and recipes into campaigns while preserving brand quality.
  • Measurement and optimization: test programs, segment audience, and report on conversion, engagement, and retention KPIs to inform broader marketing strategy.

Job Description

Responsibilities

  • Own the strategy and execution of email marketing and push programs supporting digital membership acquisition, onboarding, engagement, and retention
  • Drive digital member engagement through triggered, personalized emails and push notifications across the member lifecycle
  • Plan and execute membership promotions and offers in partnership with the broader marketing team, ensuring lifecycle marketing plays a central role in driving conversion and renewals
  • Build personalized messaging that meets members where they are, based on what they cook, read, and engage with
  • Run a continuous testing program to improve email performance over time
  • Collaborate with Editorial and Design to bring ATK's voice and recipe content into email campaigns without sacrificing brand quality
  • Partner across the marketing team to build and maintain a segmentation strategy that improves targeting and grows LTV across the member base
  • Report regularly on program performance against membership KPIs (conversion rate, engagement, retention) and surface insights that inform broader marketing strategy
America's Test Kitchen logo

America's Test Kitchen

The mission of America’s Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America’s Test Kitchen, Cook's Country, and America’s Test Kitchen: The Next Generation), award-winning magazine (Cook’s Illustrated) and limited-edition newsstand issues, cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK Essential Membership for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston’s Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Learn more at https://www.americastestkitchen.com/.The perks of the job include more than surprise calls to sample recipes in development (“Need tasters for Chocolate-Caramel Layer Cake in the on-set kitchen!”). We also keep the whole team happy with some special perks:Christmas Eve to New Year’s Day Break - The whole company powers down for a winter break. No vacation time needed and no one comes back to a full email in-box!Take-Home Fridge - What’s inside . . . a slice of pie, ingredients for a salmon dinner, both? You never know.Free Copies of Publications - Get a selection of our iconic cooking magazines and cookbooks (we publish 10+ each year) before they hit stores.Equipment Giveaways - Employees circle this date on our calendars each year. Score equipment we’ve used for product testing, from high-end blenders and stand mixers to knives and cookware. Dogs at work - They make us happy and more productive, and they make sure we take regular work breaks. Win, win, win!

Founded in 2001
Boston, Massachusetts, USA
275 employees (143 in marketing)

Traffic Signals

Monthly Visitors
2.9M
Monthly Google Ads Budget
$158.4K
Traffic Source Mix
Search
37.4%
Direct
52.8%
Referral
3.1%
Social
6.4%
Paid
0.2%

Headcount Trend

Current headcount: ~275

Marketing Team

Marketing Team Size
108 (39% of company)

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