Responsibilities

• Scale the Core & Drive Multi-Vertical (MV) Ecosystem Growth
• Architect the Automated Funnel: Lead "Core Lifecycle" work streams, helping us continue to evolve the program into a robust, automated ecosystem. You will personally design, build, instrument, and optimize sophisticated lifecycle automations across onboarding, habituation (M1–M3 retention), reactivation, high-upside viral referral loops, and more. This is a highly hands-on role requiring deep expertise in CRM and marketing automation platforms to create scalable, "always-on" drivers of MAU and retention.
• Lead MV Crossover (P0 Focus): This will be your most important contribution. Within the core automation framework, heavily feature and prioritize behavior-triggered crossover loops. Design and test personalized journeys explicitly engineered to convert our highly engaged, fuel-only consumers into long-term, high-LTV fuel and food consumers based on geographic proximity and site-level market potential.
• Advanced Personalization Strategy: Infuse deep 1:1 consumer-to-merchant matching and advanced personalization logic into the core communication infrastructure to maximize conversion velocity.
• Integrated Incentive Engineering & Optimization
• Harmonize the Incentive Ecosystem: Act as a primary growth steward translating the principles of the consumer habit, incentive, & engagement framework across the lifecycle ecosystem. Ensure our offer and bonus ecosystem functions as a coordinated, unified ecosystem that guides consumers toward long-term habituation.
• Eliminate Subsidization & Drive Efficiency: Partner closely with data science and consumer analytics to isolate true incrementality. Build rigorous control frameworks to deploy strategic bonuses strictly at a consumer’s behavioral "inflection point," ensuring promotional spend is the marginal reason for a consumer’s next transaction.
• Martech Collaboration & Platform Optimization
• Support Martech Delivery: Act as a critical cross-functional bridge between consumer strategy, engineering, product, analytics, and data science. Pinch-hit and support the martech projects by clearly scoping and documenting the technical data requirements.
• AI-Enabled Workflow Velocity: Support the deployment and optimization of internal AI-driven lifecycle agents, subagents, knowledge bases, skill bases, and more to accelerate production velocity.
• Strategic Influence & Autonomy