Responsibilities

• Campaign Build & Personalization
• Own campaigns from beginning to end, developing the strategy, creating content, coding, QAing, building the target audience, and launching, ensuring a cohesive process from concept to send
• Analyze campaign performance and findings post-launch, using insights to iterate on content, targeting, and design for continuous optimization
• Code dynamic, personalized campaigns across email, push, and SMS using HTML, CSS, and Liquid, leveraging modular code and API-driven data to create scalable, flexible customer journeys
• Execute multi-channel journeys in Braze by designing, QAing, and optimizing campaigns with Canvases, API triggers, segment filters, Liquid logic, content blocks, and personalization
• Write complex personalization logic using advanced Liquid conditions, loops, and filters to parse and render dynamic content from JSON objects
• Platform & Systems Management
• Integrate and troubleshoot APIs by configuring endpoints, testing integrations, and collaborating with engineering to resolve data pipeline or system issues
• Monitor and troubleshoot CRM performance, proactively identifying and resolving SMS delivery errors, broken links, or UTM mismatches using Braze logs, Google Postmaster, and customer data platforms
• Proactively monitor platform health by tracking Braze, Customer.io, and deliverability tools (Google Postmaster, Microsoft SNDS) to identify risks or issues affecting CRM performance

Requirements

• 3-5 years of experience developing email campaigns with HTML/CSS
• Hands-on experience with at least one major ESP (Braze, Customer.io, Iterable, Salesforce Marketing Cloud, etc.)
• Comfort working directly with Legal/Compliance stakeholders and translating legal requirements into marketing-team practice
• Strong data literacy — comfortable in spreadsheets, SQL a plus, and confident building/maintaining reporting dashboards
• Excellent organizational instincts, eagerly applied to marketing operations and governance
• Clear, low-ego communicator who can manage multiple stakeholder requests without dropping details

Benefits

• Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families. We also offer a 401(k)-retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP).
• Equity - This position is eligible for equity compensation.
• Training and Career Growth - Training and internal career growth opportunities.
• Flexible Time Off - You know when and how you should recharge.
• Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers.
• Hippo Habitat - Snacks and drinks available and catered lunches for onsite employees.