Responsibilities

• Mastery of data related to our subscription business (e.g., retention rates by channel, cohort performance over time, lifetime value trending, etc.)
• Support lifecycle marketing strategy across customer acquisition-to-retention journey, with primary focus on:
• Subscription growth
• Churn reduction
• Customer retention
• Win-back/reactivation
• LTV optimization
• Repeat purchase acceleration
• Help translate scientific education and brand storytelling into lifecycle strategies that improve customer understanding, trust, product adoption, and long-term retention.
• Develop and continuously optimize customer segmentation, personalization, and retention frameworks
• Partner closely with CRO to define lifecycle growth roadmap and strategic priorities
• Analyze retention and subscription data to identify opportunities for improved business outcomes
• Build testing strategies across offers, customer journeys, promotions, and retention programs
• Email/SMS Strategic Oversight
• Collaborate on strategy for lifecycle communication channels while external agency partners manage operational execution
• Provide input into campaign priorities, automation opportunities, customer journey refinement, and segmentation improvements
• Evaluate performance and make recommendations relative to:
• Welcome flows
• Subscription onboarding
• Replenishment? (replenishment) - this will be included as line item in original text; kept as provided;

Requirements

• 6–7 years of lifecycle, retention, or CRM marketing experience
• Expertise in email marketing, proficient in best practices. Experience in Klaviyo is a plus.
• Experience required in Shopify/Shopify Analytics, Recharge and Fermat
• Ability to plan and execute A/B tests on an ongoing basis
• Proven success within high-growth DTC ecommerce businesses
• Strong subscription business model expertise
• Significant experience owning retention and LTV outcomes
• Shopify ecosystem fluency
• Experience managing agency/vendor relationships
• Strong analytical and strategic planning capabilities
• Experience in consumer health, nutraceuticals, beauty, wellness, or adjacent categories strongly preferred

Preferred

• Deep retention and subscription metric expertise
• Planning and management of loyalty programs
• Strong ecommerce merchandising and promotional strategy
• Customer segmentation and personalization expertise
• Experience with SMS marketing an asset
• Website optimization and digital funnel management
• Strong cross-functional leadership without requiring large internal teams
• Comfortable in lean, high-growth environments

Benefits

• Competitive base salary $130-155K plus bonus
• Performance-based bonus opportunity
• Comprehensive medical, dental, and vision insurance
• 401(k) plan with company match
• Generous paid time off
• 11 Paid holidays
• Remote work flexibility
• Employee discount on fatty15
• Opportunity to make meaningful impact in a high-growth, mission-driven company