Responsibilities

• Email & SMS Ownership & Execution: Lead, own, and manage the full email and SMS calendar while executing the day-to-day deployment of campaigns across promotional, editorial, and ad-hoc initiatives.
• Collaborative Campaign Development: Partner cross-functionally with Creative, eCommerce, and Merchandising teams to conceive campaign themes, review imagery and photography, and align on product curation, ensuring all storytelling reflects WGACA's core brand pillars of authenticity and curation. Utilize historical data, current trends, and competitive analysis, while leading the briefing process to ensure complete alignment before execution.
• Automation & Triggered Journeys: Build, maintain, and continuously optimize automated lifecycle workflows (welcome series, browse/cart abandon, post-purchase, win-back, loyalty triggers) to drive repeat conversion. Develop new and targeted calls-to-action utilizing customer behaviors across automated messaging channels.
• Testing & Optimization: Continuously test creative, subject lines, send times, copy, CTAs, landing pages, and audience segmentation to maximize performance. Develop a continuous test-and-learn approach, regularly ideating and recommending structured test plans.
• Audience Segmentation & Data Hygiene: Define and refine customer segments based on behavioral data, purchase history, and engagement. Maintain strict data hygiene and list health across all messaging platforms.
• Data Analysis & Reporting: Monitor and track daily, weekly, and campaign-level engagement metrics (opens, clicks, conversions, ROI). Translate quantitative and qualitative metrics into actionable insights for strategic decision-making.
• Cross-Functional Synergy: Work in close partnership with internal teams (Integrated Marketing, eCommerce, Creative, Organic, Stores, Live Selling, Brand Marketing, PR) to align lifecycle efforts with broader business goals. Ensure full transparency to partners within reporting, performance metrics, and growth opportunities.
• Full-Funnel CX Optimization: Identify personalization opportunities and UX enhancements across landing pages and messaging flows to streamline the digital customer journey.

Requirements

• 5+ years of hands-on lifecycle experience in DTC e-commerce or luxury/fashion retail. You must have experience personally building and deploying email and SMS campaigns.
• Strong strategic POV on lifecycle marketing, retention tactics, send cadences, and customer journey optimization, with the ability to bring fresh, opinionated ideas to the table.
• Direct experience building campaigns inside platforms like Zeta Global or Attentive, along with hands-on list building, audience segmentation, and data hygiene.
• Data-driven & analytical mindset, with a proven track record of running A/B tests and diving into platform reporting to optimize conversion rates, open/click rates, and customer LTV.
• Strong presentation skills & executive presence. Comfortable speaking directly to the business, presenting performance metrics, and sharing strategic recommendations in front of senior leadership.
• Collaborative mindset & brand affinity, comfortable partnering cross-functionally on campaign themes, creative reviews, and product curation, with a strong appreciation for luxury fashion.
• Excellent written communicator and storyteller with a deep appreciation for fashion, luxury goods, and cultural trends.
• BA/BS in Marketing, Business, Communications, or a related field (MBA preferred).