Responsibilities - Develop and execute VSCO’s lifecycle strategy across email, in-app surfaces, and other owned channels. - Own end-to-end lifecycle campaigns, including planning, segmentation, copy development, QA, deployment, and performance reporting. - Maintain lifecycle content calendars and evergreen nurture campaigns across VSCO’s product surfaces and user bases, ensuring timely, relevant, and intelligently targeted communication throughout the customer journey. - Leverage insights, data, and experimentation to continually optimize messaging, improve engagement, and drive conversion and retention outcomes. - Contribute to building documentation, frameworks, and best practices that raise the bar for lifecycle marketing excellence. Requirements - 5 years of experience in lifecycle marketing or a related field. - Hands-on experience managing lifecycle campaigns (segmentation, copy, deployment, analytics). - Familiarity with marketing automation platforms (e.g., Braze, Iterable, HubSpot, Customer.io ). - Ability to translate product value into simple, intuitive messaging tailored to different audiences. - Comfort working cross-functionally with Creative, Product, and PMM partners. - Data-driven mindset — you look for insights to inform decisions and iterate. - Highly organized, detail-oriented, and capable of operating in a fast-moving, creative environment. - Passionate about creativity, photography, and helping creators thrive. Benefits - Hybrid work with an office in San Francisco, CA - Regular in-person events events to connect and collaborate - Competitive salary & equity - Medical, dental, and vision insurance for employees and families - Flexible Time Off - Company-paid parental, medical and caregiver leave - Other perks including mental health resources and tech reimbursements