Responsibilities

• Email & SMS Program Audit
• Audit every active marketing campaign and automated/triggered flow in Klaviyo
• Diagnose the open-rate-vs-click-through gap and close it through content relevance, segmentation, and sendtime optimization
• List Growth
• Grow the owned email and SMS list across every touchpoint, not just DTC checkout
• Build ways to capture first-party contact information from customers who discover us through retail and marketplace channels
• Partner with Acquisition on list-growth campaigns and sign-up incentives
• Lifecycle Email & SMS
• Build and optimize welcome and onboarding flows
• Build replenishment and win-back flows, since filter and consumable replenishment is a natural fit for Levoit and Cosori

Requirements

• 7+ years in lifecycle, retention, or CRM marketing, at the Senior Manager level or a strong Manager ready to operate at that level
• Hands-on experience implementing or configuring a CDP (e.g., Segment, Adobe CDP, or similar), including connecting it to segmentation and personalization programs, not just inheriting one someone else already built
• Deep, hands-on ESP experience, including segmentation, flows, deliverability, and testing
• A track record of diagnosing engagement problems, beyond open-rate and deliverability metrics, and fixing them through content and targeting
• Demonstrated ability to build segmentation and personalization without a mature CDP. You're resourceful with the data you have.
• A track record of owning a function with minimal oversight. You're comfortable bringing plans and results rather than waiting for direction.
• Experience designing or launching a loyalty/rewards program from scratch, not only managing one that's already built

Preferred

• Experience in subscription or replenishment-driven DTC businesses
• Experience growing an owned list through channels beyond direct checkout
• Experience partnering with global or regional teams to align local strategy with a broader company-wide approach
• Experience integrating a DTC loyalty program with a broader app-based or parent-company loyalty ecosystem
• Familiarity with Shopify Plus
• Experience partnering cross-functionally with a Conversion/CRO function on shared surfaces like the homepage

Benefits

• 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA