Lifecycle Marketing Manager at Unrivaled Sports | USA

Unrivaled Sports

Lifecycle Marketing Manager

USA (Remote)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Own lifecycle marketing for a youth-sports brand, driving email journeys and cross-functional campaigns.

Must-have: 4+ years in email & lifecycle marketing with cross-functional program execution.
Standout: scalable templates and self-service tools to accelerate high-velocity campaigns.

Job Description

Responsibilities

Strategy Development: Own the end-to-end customer journey. Identify key milestones for user engagement, optimize lifecycles, build effective segmentation, and lead automation.
Campaign Execution: Build, test, and deploy automated sequences and pulse campaigns to support customer engagement and drive long-term retention
Scalable Operations Expert: Be a functional leader by creating templates, documentation, and self-service tools that empower teams to execute high-velocity campaigns independently while staying within the guardrails of our technical infrastructure and brand standards.
Sales Collaboration: Collaborate with sales and customer success to refine lead-nurture strategies and sales handoff workflows.
Technology Infrastructure: Research and drive technology infrastructure decision-making creating scalable solutions across the business (email, CRM, SMS, etc.)
Industry Leadership: Stay ahead of industry trends in lifecycle marketing, AI-driven personalization, and new engagement channels
Channel Compliance: Ensure all communications comply with CAN-SPAM, CASL, and GDPR regulations, maintaining industry standards for deliverability and best practices

Requirements

Minimum of 4 years of experience in email & lifecycle marketing experience
Experience building, executing and scaling cross-functional programs and campaigns from concept to completion
Knowledge of email best practices including subject lines, messaging, list management, deliverability, and CAN-SPAM/CASL/GDPR laws. Familiarity with Salesforce.
Proficiency in creating detailed reports, analyzing metrics, and translating complex data into actionable insights
Ability to manage projects independently and work in fast-paced environment
Strategic thinker with a creative mindset and passion for delivering exceptional customer experiences

Benefits

health benefits
401k with matching
PTO
18 days of company holidays

Unrivaled Sports

Founded by Josh Harris and David Blitzer, with a significant strategic investment by The Chernin Group (TCG), Unrivaled Sports oversees a diverse portfolio of youth sports properties across Baseball, Softball, Football, and Action Sports. Unrivaled Sports’ portfolio includes Ripken Baseball®, Cooperstown All Star Village, Sports Force ParksTM, Baseball FactoryTM, Softball FactoryTM, We Are Camp, and the ForeverLawn Sports Complex at the Pro Football Hall of Fame Village.Unrivaled Sports has partnerships in Baseball with Hall of Famer Cal Ripken, Jr., and in Action Sports with 5-time Olympian Shaun White.All its properties are committed to providing young athletes with world-class experiences, development opportunities, and platforms to excel.Learn more at unrivaledsports.com and @unrivaled.sports on Instagram

Founded in 2024

88 employees (9 in marketing)

www.unrivaledsports.com