Responsibilities

• Align to goals, execute industry-specific omnichannel marketing plans on customer accounts, build out strategy, and measure campaign success
• Partner with the Sales and Customer teams to build out quarterly focus, managing activities from concept to completion that are designed to proactively support the pipeline, engage and elevate customer accounts
• Identify the key user personas in our customer base and obsess over their organizational and personal needs, motivations, and pains, and then design comprehensive marketing programs that serve to address them
• Leverage our ABM tools to identify, monitor, and respond to buying intent signals shown by our target market with outbound tactics
• Ensure an always-on account strategy to ensure our top target accounts are continuously receiving personalized marketing communications
• Report on ABM funnel metrics to show the effectiveness of your marketing activities as it relates to account penetration, account engagement, and pipeline influence
• Own the strategy, execution, and budget of customer advocacy programs within the Total Expert annual customer conference (Accelerate), including customer awards program, customer speakers, on-site content creation, and networking activities
• Partner with the Senior Lifecycle Manager to drive the strategy for qualified leads and engagement through paidx media – supporting campaign set up through LinkedIn and AdRoll, continually analyzing and monitoring spend and effectiveness across paid channels, managing budget and pacing to ensure we are hitting our key paid media metrics
• Assist in the setup and help manage consistent ad campaigns across paid search (Bing, Google), paid social, remarketing (Google Display), and AdRoll
• Continuously inform and educate the sales organization as it relates to new and planned marketing activities that will be deployed to their accounts

Requirements

• Bachelor’s degree or equivalent work experience
• 2+ years of experience setting up, running, and managing demand generation campaigns with a strong emphasis on driving qualified pipeline
• Experience working in SaaS, ABM, and B2B marketing
• Knowledge of outbound marketing tactics such as paid social, display advertising, email marketing, retargeting, and events
• Experience working with marketing automation and CRM platforms such as Hubspot, Salesforce, or Marketo (Hubspot a plus!)
• Experience working with third-party validation tools, such as G2 and Scotsman Guide
• Strong analytical skills and comfortable making data-backed decisions
• Passionate about solving complex problems and pushing the limits of what’s possible
• Solid track record of building relationships and collaborating at all levels of the organization
• Ability to work independently, paired with a desire to learn and grow

Preferred

• Experience with ABM tools such as AdRoll, 6Sense, or Demandbase
• Knowledge of paid and search media platforms (LinkedIn, AdWords, Facebook)
• Knowledge of Google Analytics, Ad Manager, Google Display, and paid search (Bing, Google)

Benefits

• Total Expert offers a competitive range of benefits including Medical, Dental, Vision, HSA (Health Savings Account), FSA (Flexible Spending Accounts), company paid Life Insurance, Short-Term Disability, Long-Term Disability, Flexible Time-Off (FTO), Paid Parental Leave, and 401(k) with employer match.