Lifecycle Marketing Manager

Los Angeles, CA (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own and optimize paid funnel and content flow across paid, creative, and email to drive activation, trials, and conversion, with fast feedback loops and data-driven decision making.

  • Growth ownership: align paid media, creative production, and content sourcing to scale high-performing assets and ROI.
  • Lifecycle and landing experience: manage email flows, landing pages, and on-site messaging to activate users and drive trial starts.
  • Cross-functional enablement: translate performance data into actionable insights and maintain tight collaboration with creative, SEO, and product teams.

Job Description

Responsibilities

  • Own paid funnel support + content flow
  • Ensure our paid media team always has high-quality, high-performing creative to run
  • Source and route content from UGC creators, agencies, and organic channels into paid
  • Identify winning content and make sure it gets scaled, repurposed, and reused
  • Manage paid media collaboration + reporting
  • Own the day-to-day relationship with our paid media specialist
  • Translate performance data into clear internal insights and action items
  • Ensure fast feedback loops between creative, paid, and the broader team
  • Own lifecycle email execution
  • Build, manage, and optimize email flows across the user journey

Requirements

  • Extremely organized and detail-oriented — nothing slips through the cracks
  • Proactive — you don’t wait to be told what’s missing, you see it first
  • Comfortable working with data and turning it into action
  • You think in systems — not just one-off tasks
  • You care about outcomes, not just output
  • You’re low ego and high ownership

Preferred

  • Experience working with paid media teams or agencies
  • Experience with email platforms (Klaviyo, HubSpot, etc.)
  • Experience optimizing landing pages or running CRO tests
  • Familiarity with SEO best practices

Benefits

  • Autonomy & Ownership: Real responsibility and authority to build something meaningful
  • Top-of-Market Compensation: Competitive cash and meaningful equity
  • World-Class Team: High bar, low ego, and deeply collaborative
  • Benefits: Medical, dental, vision, 401k match, wellness stipend, equity, lifetime Stan membership
Stan logo

Stan

Stan is the all-in-one platform for Creators to sell digital products, online courses, coaching sessions, memberships, and event bookings from a single link in bio. By replacing multiple tools with one simple platform, Stan makes it easy to run your business, grow your audience, and get paid instantly.Our mission? Simple. To empower over 1 million Creators to build their own digital storefront with the easiest tools to launch, grow, and thrive - all while doing what they love.

Founded in 2020
Los Angeles, California, USA
196 employees (60 in marketing)

Traffic Signals

Monthly Visitors
4.4M
Monthly Google Ads Budget
$9.1K
Traffic Source Mix
Search
16.3%
Direct
60.5%
Referral
6.8%
Social
15.6%
Paid
0.6%

Headcount Trend

Current headcount: ~196

Marketing Team

Marketing Team Size
49 (25% of company)

Funding

Last Raise
Undisclosed, 6 months ago

Funding History

  • Sep 2025
    Undisclosed
  • Jun 2021
    Seed
  • Mar 2020
    Pre Seed