Lifecycle Marketing Manager at SimplePractice | USA | $100K/yr – $125K/yr

SimplePractice

Lifecycle Marketing Manager

USA (On-site)

$100K/yr – $125K/yrSenior Level4+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own activation from lead capture to paid conversion with omnichannel, AI-enabled automation, and a data-driven test cadence.

End-to-end activation: drive trial sign-ups, paid conversion, and winbacks through personalized journeys.
Channel orchestration: build event-triggered, cross-channel flows (email, SMS, push, in-product) that lift activation and LTV.
Optimization & alignment: run A/B tests, report performance, and partner with Growth, Product, Creative, Ops, and PMM to hit milestones.

Job Description

Execute the Full Activation Strategy: Own campaign execution across the journey from initial lead capture (gated content, expired trials, winbacks) through trial sign-up and paid conversion.
Messaging Optimization: Lead the execution and optimization of recurring lead touchpoints, including newsletters and promotional offers.
AI & Automation Integration: Identify and implement AI-driven solutions to automate workflows, optimize send times, and personalize content at scale within our lifecycle tools.
Omnichannel Execution: Build and optimize personalized, event-triggered journeys across email, SMS, push, and in-product experiences to influence behavior and increase LTV.
Test & Learn: Maintain a rigorous A/B testing roadmap for messaging, cadence, and channel mix to constantly improve funnel efficiency.
Performance Reporting: Keep stakeholders informed on activation health with regular reporting on conversion metrics and the impact of lifecycle programs.
Cross-Functional Collaboration: Partner closely with Growth, Product, Creative, Operations, and Product Marketing to align on product milestones, brand voice, and technical data requirements.

4-6 years in Lifecycle Marketing: Solid experience nurturing leads and managing customer journeys, specifically within a SaaS or subscription environment.
Activation Mindset: You have a working understanding of trial-to-paid conversion psychology and know how to use behavioral triggers to drive action.
AI Curiosity: Demonstrated interest or early experience using AI/ML to enhance lifecycle marketing — whether that's predictive modeling, automated copy testing, or propensity scoring.
Tech Stack Proficiency: Hands-on experience with Iterable and/or Braze (or equivalent) for orchestration, and familiarity with Appcues (or equivalent) for in-product onboarding.
Strategic & Tactical Balance: You can contribute to a 6-month activation roadmap and get in the tools to build and troubleshoot complex workflows.
Data-Driven: Analytical with the ability to pull insights from campaign performance and translate them into clear recommendations.
Strong Communicator: Comfortable driving alignment across Creative, Product, and Ops teams and communicating results to senior stakeholders.

We offer a competitive benefits program including:
Medical, dental, vision, life & disability insurance
401(k) plan with company match
Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
Mental health resources
Paid parental leave & Backup Care
Tuition reimbursement
Employee Resource Groups (ERGs)

SimplePractice

3.8 Glassdoor

Join over 225,000 Health and Wellness professionals in growing their private practice with SimplePractice. The only practice management software that allows you to go fully virtual, in-office, or anywhere in-between. Integrated with telehealth, online booking, paperless intakes, and more.

Founded in 2012

Santa Monica, California, USA

592 employees (86 in marketing)

www.simplepractice.com

64% recommend to a friend

62% CEO approval