Lifecycle Marketing Manager
Hunter
USA (Remote)
$84K/yr - $97K/yrAgencyFull-timeMid level5+ years exp.
6 hrs ago
Lifecycle Marketing Manager
Pasadena, CA (Remote)
Salary Not AvailableMid Level3+ years expContract
Posted 5 months ago
Job Summary
Own US-side lifecycle delivery for SmartPush Elite, guiding kickoff, strategy, and QA for assigned merchants.
- 3–5 years in lifecycle marketing or services-led roles
- Strong email marketing and lifecycle experience
- Cross-functional collaboration with Product/Operations
Job Description
Responsibilities
- Lifecycle Services Ownership
- Own the US-side delivery of SmartPush Elite for assigned merchants
- Lead merchant kickoff calls, lifecycle discovery, and recommendation reviews
- Define lifecycle strategy and priorities for each merchant engagement
- Translate strategy into clear, execution-ready briefs for the SmartPush execution team
- Review and QA lifecycle builds completed by the execution team
- Manage monthly service cadence and scope (30mins - 1 hour per merchant per month)
- Program Quality & Consistency
- Ensure SmartPush Elite is delivered as a productized service, not bespoke consulting
- Apply consistent frameworks and standards across merchant engagement
Requirements
- 3–5 years of experience in lifecycle marketing, customer success, consulting, or services-led growth roles, with comfort owning merchant-facing delivery and strategy
- Strong understanding of email marketing, lifecycle strategy, retention, and post-purchase growth
- Comfortable leading merchant-facing conversations and strategy reviews
- Highly organized and confident managing multiple accounts simultaneously
- Strong communicator who can translate strategy into clear briefs and recommendations
- Experience working cross-functionally with Product, Partnerships, or Operations teams
- Comfortable operating in a fast-paced, evolving US GTM environment
Preferred
- Experience with HubSpot or Marketo
- Experience delivering productized services or managed marketing offerings
- Experience working with global or distributed teams
SHOPLINE
Founded in 2013, SHOPLINE is a leading and rapidly growing Software-as-a-Service (SaaS) provider, empowering retailers to level up their commerce, helping them to sell, market, and operate their businesses.SHOPLINE offers comprehensive unified commerce solutions for merchants, including e-commerce, social commerce, point-of-sale, and customer relationship management suite. SHOPLINE's open architecture and thriving partner ecosystem provide cutting-edge technologies that help merchants succeed in today's competitive market. Trusted by over 600,000 merchants, SHOPLINE powers leading brands around the world.Headquartered in Singapore, SHOPLINE operates globally with a dedicated team of approximately 2,000 employees.
Salaries
Lifecycle Marketing Manager median pay in the United States
Most pay falls between $90K and $120K. Based on 114 salaries.
Marketing Team
Marketing Team Size
92 (10% of company)
Median Career Experience
13 years
Median Tenure
2.5 years
Traffic Signals
Monthly Visitors
124.4K
Traffic Source Mix
Search
33%
Direct
47.6%
Referral
16.4%
Social
2.1%
Paid
0.7%
Headcount Trend
Current headcount: ~945
News about SHOPLINE
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
