Lifecycle Marketing Manager at Sands Investment Group | Charleston, SC

Sands Investment Group

Lifecycle Marketing Manager

Charleston, SC (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive lifecycle email strategy and automation for a data-driven CX program, owning journeys, testing, and cross-channel expansion.

Own day-to-day strategy, execution, and optimization of email communications
Must-have: 3+ years in lifecycle marketing, CRM, email, or digital marketing
Standout: AI-curious with use of tools to improve outcomes without sacrificing creativity

Job Description

Responsibilities

Lead day-to-day strategy, execution, and optimization of our email communications
Refresh and maintain lifecycle marketing journeys like the Welcome Series, New Property Announcements, VIP Nurture, Lead Warming sequences, Re-engagement flows, and more
Implement CRM-triggered automations that respond to real-time client and prospect behavior, ensuring no warm contact slips through without a meaningful follow-up
Manage list health, segmentation logic and preference center
Manage the email platform and vendor relationships
Grow our email list and convert highly engaged email subscribers into Signature Group members — our VIP client portal
Test exploratory channels and find new ways for us to connect with our clients, like testing SMS or piloting a WhatsApp channel
Evaluate emerging channels and bring well-reasoned recommendations for what to test next
Track and communicate performance across email and exploratory (SMS, Whatsapp channels)
Run structured A/B tests across subject lines, send times, creative, and landing pages; bring the data to back your decisions

Requirements

3+ years in lifecycle marketing, CRM, email, and/or digital marketing
Hands-on experience with email platforms and marketing automation (ActiveCampaign, HubSpot, Klaviyo, Salesforce Marketing Cloud, or similar)
Understanding of and/or experience with sales CRMs (bonus if you can translate client behavior data into smart and timely marketing!)
Strong writer — subject lines that get opened, copy that converts, briefs a designer can execute
AI-curious and intentional — you use AI tools to improve outcomes, not replace your creativity or critical thinking

Preferred

Background in commercial real estate, financial services, B2B, or HNW/luxury marketing – Familiarity with Salesforce
Experience managing or growing a loyalty or membership platform

Benefits

Competitive base salary, commensurate with experience
Annual performance bonus
11 paid company holidays plus PTO
Monthly health & wellness stipend
Remote Wednesdays — protected time for deep focus
Quarterly community service through SIGives

Sands Investment Group

Sands Investment Group is a commercial real estate advisory that specializes in helping private investors and institutions across the U.S. discover, buy, and sell the ideal investment properties. SIG brokers are proven experts in their sector, from restaurants to shopping centers and everything in between.Since its founding in 2010, SIG has closed over 5,350+ transactions worth more than $10 billion in 48 states. Advisors with the company currently have over $1.5 billion in active inventory. As a leader in the industry, SIG was the first to offer true sub-product type specialization. The firm’s experience in net lease, shopping centers, retail, office, self-storage, and industrial transactions is unparalleled.Sands Investment Group has offices in Los Angeles, CA, Charleston, SC, Charlotte, NC, Chicago, IL, Atlanta, GA, Austin, TX, Philadelphia, PA, Nashville, TN, and Fort Lauderdale, FL.

Founded in 2010

Mount Pleasant, South Carolina, USA

210 employees (8 in marketing)

sandsig.com