Responsibilities

• Own the journeys, systems, and automation that turn interest into pipeline, and pipeline into revenue.
• Sit at the intersection of Marketing, Product, Sales, Customer Success, and Revenue Operations, building the infrastructure that makes every touchpoint feel timely, relevant, and connected to revenue.
• Be the owner of the automation layer that helps Seamless scale smarter.
• Design, build, and optimize multi-channel programs across cold and warm email, in-app messaging, SMS, and automation platforms. From first touch to expansion, you’ll own the journey.
• Create nurture sequences for key audiences, including free users, trials, prospects, customers, and expansion opportunities.
• Manage the “brain” of our lifecycle motion, including Customer.io, Claude, N8N and drive segmentation, behavioral triggers, lead scoring, campaign logic, and workflow documentation.
• Develop audience frameworks that help us deliver more relevant messaging based on persona, use case, funnel stage, product behavior, and firmographic data.
• Partner with Product and Growth to build lifecycle campaigns tied to onboarding, activation, feature adoption, product usage milestones, and self-serve conversion.
• Own lifecycle performance reporting across engagement, conversion, activation, MQL velocity, retention, expansion, and pipeline influence. You’ll test constantly and turn insights into playbooks.

Requirements

• 3+ years of experience in lifecycle marketing, CRM marketing, growth marketing, or marketing automation, ideally in B2B SaaS.
• Hands-On experience with automation tools like Customer.io, Claude, N8N, HubSpot, Marketo, Braze, Iterable, or similar platforms. You do not just write briefs. You build the workflows.
• A Bachelor’s degree or equivalent real-world experience in a B2B SaaS GTM, lifecycle, growth, or marketing automation role.
• Demonstrated ability to build, launch, optimize, and report on automated programs from strategy through execution.
• Product curiosity: you enjoy figuring out how tools like Customer.io, Segment, Amplitude, Salesforce, Unbounce, and Seamless can work together to create better customer journeys and cleaner data.

Preferred

• Familiarity with Salesforce, Segment, Amplitude, and landing page tools is strongly preferred.
• Experience with product-led growth, freemium motions, self-serve conversion, product-triggered campaigns, sales technology, revenue technology, or RevOps ecosystems is a plus.