Responsibilities

• Own the entire customer lifecycle journey, from pre-trial through retention and referral
• Partner closely with other teams to help drive activation, feature adoption, upsell, expansion and net revenue retention
• Create personalized messaging strategies based on user segments, behaviors, and attributes
• Monitor and analyze key metrics (open rates, click-through rates, conversion rates) to inform optimization efforts
• Work with the Product Marketing and Product teams to effectively communicate new features and updates to the right user segments
• Run A/B tests to optimize conversion rates and campaign performance
• Assist with maintaining data hygiene and list management best practices
• Ensure that our lifecycle efforts align with the latest email marketing best practices and deliverability standards
• Help establish and document lifecycle marketing processes and playbooks

Requirements

• 3+ years of relevant experience in lifecycle, including hands-on experience building and optimizing campaigns, ideally with a focus on B2B or SaaS
• Strong project management skills and ability to lead cross-functional initiatives from concept to execution
• Proven track record of building and executing experiments, including creative testing and personalization
• Basic HTML/CSS skills
• Experience working with the templating language Liquid
• Comfortable working in fast-paced, test-and-learn environments
• Familiar with deliverability best practices
• Quick learner, actively adopting AI tools in your workflow
• Excellent oral and written communication skills
• Deep experience with customer.io preferred; experience with Amplitude and familiarity with SQL a plus

Benefits

• equity
• extensive medical coverage
• a monthly lifestyle stipend
• a flexible PTO policy