Lifecycle Marketing Manager, Pilates Anytime

Responsibilities

• Own the member relationship, and the numbers behind it
• Own lifecycle marketing strategies that improve trial-to-paid conversion, early retention and winback as business results, not just channel metrics.
• Map and continuously improve the full lifecycle: curious visitor, sign-up starter, free trial, new member, devoted member, at-risk member and former member.
• Give Pilates Anytime one warm, consistent voice across email, push notifications, in-app messages and newsletters.
• Design, build, QA and launch multi-step, multi-channel journeys in Iterable, with branching, timing and suppression logic.
• Own push notification journeys across our iOS, Android and TV apps: permission strategy, timing, frequency and deep links that take members straight to the right class.
• Design in-app messages that guide members at the right moment, such as a first-class nudge, a new program to try, or a reason to stay before they cancel.
• Use behavioral event data from Segment to reach members when it matters: after a first class, a missed week or a new milestone.
• Analyze member engagement, class preferences, and viewing behaviors to identify opportunities for more relevant, personalized communications.
• Leverage established audience segments, member preferences, and behavioral data to create personalized lifecycle journeys that improve engagement, conversion, and retention.

Requirements

• 4+ years in lifecycle, CRM or retention marketing, ideally at a subscription, streaming or membership business.
• Hands-on experience building journeys in Iterable, Braze, Customer.io, Klaviyo or a similar platform. You’ve built them yourself across email, push and in-app, not just briefed them.
• Comfort with event-based data and customer data platforms like Segment. You can write a clear spec a developer can build from.
• Experience taking ownership of measurable lifecycle marketing outcomes. Be ready to walk us through a journey you built, how you measured its impact, and what you learned.
• A gift for words. Your subject lines, push notifications and newsletters all sound like the same warm, credible brand.
• A testing mindset: curious, hypothesis-driven and honest about what the data says.
• Comfort with analytics beyond your ESP’s dashboard, such as GA4, Mixpanel, Amplitude or a BI tool.
• Real empathy for members. You want to understand why someone left before deciding what to say to them.
• Experience using audience segments, behavioral data, and cohort analysis to improve lifecycle marketing performance.

Preferred

• Bonus points: You practice Pilates, or another movement discipline, and understand what keeps people coming back.
• Experience with content marketing and SEO, or managing freelance writers.
• Can pull and analyze member data yourself (SQL a plus), such as tracking how long different groups of members stay subscribed.
• HTML/CSS for email, or experience with Handlebars personalization.

Benefits

• Healthcare, a 401(k) with company match, and a generous vacation policy.