Lifecycle Marketing Manager

Los Angeles, CA (Remote)

$4K/mo – $7K/moMid LevelFull time

Posted 3 months ago

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Job Summary

Drive lifecycle marketing execution across Email and SMS with a hands-on, cross-functional scope.

  • Must-have: 2–4+ years in Email/SMS with Klaviyo and Attentive expertise.
  • Standout: Lifecycle SME owning segmentation, testing, KPIs, and performance insights across multiple brands.

Job Description

Responsibilities

  • Execute all Email (Klaviyo) & SMS (Attentive) brief, builds, QA, segmentation, deployments aligning with market specific data privacy and regulations.
  • Partner cross-functionally to align lifecycle marketing with brand strategy.
  • Run continuous A/B tests (creative, offers, timing, segmentation, LPs) and drive actionable insights
  • Build and optimize audience segments to improve targeting and performance
  • Monitor program health (deliverability, engagement, list growth) and optimize sign-up flows
  • Set KPIs and reporting, making sure channel targets are met/exceeded
  • Act as lifecycle SME, identifying new opportunities and best practices

Requirements

  • 2-4+ years hands-on Email/SMS experience (DTC or agency)
  • Strong Klaviyo + Attentive expertise
  • Proven in lifecycle campaigns, segmentation, testing, and performance analysis
  • Highly organized, able to manage multiple brands/priorities
  • Strong communication + analytical skills
  • Proficient in Sheets/Excel + Slides

Preferred

  • Analytics tools (Amplitude, Sigma)
  • Subscription business experience
  • Some basic HTML knowledge
  • CRM/data experience (flows, triggers, databases)
  • PST timezone availability

Benefits

  • Time off: Pangaea recognizes 14 paid holidays per year. We also have 6 additional “Pangaea Fridays” throughout the year where employees can get a head start on their weekend and take the whole day off. Lastly, we have a flexible time off policy and trust our employees to take vacation when they need it!
  • Staff discount: All staff members are given $100 of credit per month to use on Pangaea products so that they can try, own (and love!) all the products we sell.
Pangaea logo

Pangaea

4.0 Glassdoor

Pangaea creates and grows digitally native brands on a global scale. Our first two brands are Lumin and Meridian, both in the personal care space. Our goal is to create iconic, disruptive, and culture impacting brands that attract communities of brand lovers across borders. Since our launch in 2018, we’ve sold our products in 50 different countries. We have grown to over 50 employees and contractors across several locations in the world. We secured Series B funding in 2021 from Eurazeo Brands.

Founded in 2018
Los Angeles, California, USA
94 employees (18 in marketing)
69% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
5.3K
Traffic Source Mix
Search
23.7%
Direct
51%
Referral
6%
Social
17.8%
Paid
1.5%

Headcount Trend

Current headcount: ~94

Marketing Team

Marketing Team Size
15 (16% of company)
Median Career Experience
12 years
Median Tenure
2.3 years

Funding

Total Funding
$80.5M
Last Raise
$68M
Series B, 5 years ago

Funding History

  • Jul 2021
    Series B • $68M
  • Jan 2020
    Series A • $10.2M
  • Oct 2019
    Seed • $2.3M

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