Responsibilities

• develop and execute marketing strategies across the customer lifecycle to drive engagement, retention, and loyalty.
• creating personalized campaigns
• analyzing customer data
• developing segmentation strategies
• managing email and SMS marketing initiatives
• optimizing customer touchpoints to enhance the customer experience

Requirements

• Proven expertise in Lifecycle Marketing, Customer Retention Strategies, and Segmentation
• Experience with Email Marketing, SMS Campaigns, and Marketing Automation Tools
• Strong Analytical and Data Interpretation skills and familiarity with A/B Testing
• Knowledge of Digital Marketing, including Paid Media and Social Media Marketing
• Excellent Communication, Project Management, and Collaboration skills
• Experience in DTC (Direct-to-Consumer) or eCommerce is a plus
• Bachelor's degree in Marketing, Business, or a related field