Life Cycle Marketing Manager
Signos
USA (Remote)
$130K/yr - $150K/yrIn-houseFull-timeMid level4+ years exp.
9 hrs ago
Lifecycle Marketing Manager
New York City, NY (On-site)
Salary Not AvailableMid LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Build and optimize lifecycle marketing to strengthen engagement and loyalty across the customer journey.
- Campaign design and execution across email and SMS to nurture users at each stage.
- Audience segmentation and data-driven optimization to improve touchpoints and conversion.
- Measurement and experimentation with A/B testing to strengthen retention and lifetime value.
Job Description
Responsibilities
- develop and execute marketing strategies across the customer lifecycle to drive engagement, retention, and loyalty.
- creating personalized campaigns
- analyzing customer data
- developing segmentation strategies
- managing email and SMS marketing initiatives
- optimizing customer touchpoints to enhance the customer experience
Requirements
- Proven expertise in Lifecycle Marketing, Customer Retention Strategies, and Segmentation
- Experience with Email Marketing, SMS Campaigns, and Marketing Automation Tools
- Strong Analytical and Data Interpretation skills and familiarity with A/B Testing
- Knowledge of Digital Marketing, including Paid Media and Social Media Marketing
- Excellent Communication, Project Management, and Collaboration skills
- Experience in DTC (Direct-to-Consumer) or eCommerce is a plus
- Bachelor's degree in Marketing, Business, or a related field
Orion Sleep
A revolution in sleep
Founded in 2025
Marketing Team
Median Career Experience
16 years
Median Tenure
4.3 years
