Responsibilities

• Develop data driven engagement and content strategies to customize and personalize user experience to drive lead conversion.
• Execute and deploy automated journeys, triggered engagements, and blast campaigns across channels of email, SMS, and direct mail.
• Design and run experiments to drive incremental lifts and gain insights.
• Analyze engagement and performance metrics using Bloomreach and Tableau to measure success and identify trends and opportunities.
• Collaborate with cross-functional teams including product, data, engineering as well as inter-teams within marketing.

Requirements

• 5+ yrs of lifecycle marketing experience such as lead conversion, cross-sell, up-sell, retention
• 3+ yrs of hands-on execution and deployment experience with a marketing platform (Iterable, Braze, Bloomreach, SFMC, etc)
• Veteran of designing and running experiments
• Strong analytical skills to measure impact, lift, and attribution
• Has worked in dynamic and fast-paced environments while wearing multiple hats
• Highly organized with excellent project management skills, adept at seamlessly managing multiple projects

Preferred

• Super driven and self-motivated
• Extreme ownership
• Proactive and independent thinker (ideas)
• Strong communication skills

Benefits

• partially subsidized medical plan
• fully subsidized vision/dental options
• life insurance
• disability insurance
• 401(k)
• flexible paid time off
• parential leave and more