Lifecycle Marketing Manager

USA (Remote)

$95K/yr – $110K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end lifecycle marketing for a remote, subscription-driven community platform, shaping onboarding to win-back with AI-powered personalization, behavior-driven journeys, and health scoring to improve retention and engagement.

  • Lifecycle Strategy: orchestrate onboarding, activation, engagement, re-engagement, retention, and churn-prevention across channels.
  • Personalization & Automation: design AI-powered workflows and behavioral segments to make mass communications feel individualized.
  • Campaign Execution & Optimization: run triggered campaigns, monitor metrics, run A/B tests, and continuously improve performance.

Job Description

Responsibilities

  • Lifecycle strategy across onboarding, activation, engagement, re-engagement, retention, win-back, and churn prevention
  • Member-facing communications across email, text, and voice drops that feel warm, specific, and human
  • AI-powered personalization workflows that use member data to make large-scale communication feel individual
  • Behavioral segmentation logic, triggered campaigns, and member journey architecture
  • Campaign briefs and specs the HubSpot implementation team can execute without follow-up
  • Member health scoring and at-risk intervention campaigns
  • Performance monitoring, A/B testing, and ongoing optimization

Requirements

  • 4+ years directly owning lifecycle communications tied to retention, engagement, re-engagement, or churn prevention
  • Strong writing ability: warm, specific, human, and clear
  • Experience with behavioral segmentation, triggered campaigns, and lifecycle architecture
  • Daily or near-daily use of AI tools as real working collaborators
  • Comfort with retention data, churn signals, and campaign performance metrics

Preferred

  • Background in SaaS, subscription, membership, EdTech, or creator-led communities is a strong plus
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Scottsdale, Arizona, USA
380 employees (63 in marketing)

Headcount Trend

Current headcount: ~380

Marketing Team

Marketing Team Size
46 (12% of company)
Median Career Experience
10.5 years
Median Tenure
9.4 years
Marketing Roles Posted (Last 30 Days)
1