Lifecycle Marketing Manager III

Responsibilities

• Developing targeted marketing campaigns: Create and execute marketing campaigns that specifically target customers interested in
• Customer segmentation and analysis: Conduct analysis to identify customer segments that are most likely to be interested in
• Collaboration with internal stakeholders: Collaborate with product teams sales teams and other internal stakeholders to understand the features and benefits of
• Performance tracking and optimization: Monitor campaign performance track key metrics and analyze the effectiveness of marketing and lifecycle campaigns. Use these insights to optimize campaigns and improve the customer experience at each stage of the lifecycle.
• Customer retention strategies: Develop strategies to retain existing customers and maximize their lifetime value. This will involve personalized communication robust onboarding and ongoing engagement efforts to ensure customer satisfaction to increase customer tenure and earn the right to offer and sell additional products to enhance the consumer’s lifestyle.
• Continuous improvement: Stay up to date with industry trends consumer preferences and regulatory changes related to our products and offerings. Continuously explore new marketing tactics technologies and best practices to enhance the consumer lifecycle marketing strategy.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field required
• 5+ years of hands-on marketing experience including direct oversight of Consumer marketing strategies, segmentation, product positioning and messaging development
• 3+ years of experience in lifecycle marketing growth or retention planning and strategy; Prior hands-on experience managing email, SMS, and Direct Mail channels is a strong plus
• Experience and efficiency using SQL a plus
• Ability to succeed in a Matrix-style environment building relationships across organizations to deliver marketing campaigns and projects that grow sustainable revenue and a great customer experience
• In-depth knowledge of consumer lifecycle marketing strategies tactics and best practices.
• Solid understanding of marketing automation platforms CRM systems and data analytics tools
• Proficiency in utilizing data-driven insights and customer segmentation to inform marketing strategies and campaigns
• Excellent analytical problem-solving and strategic thinking abilities
• Strong project management skills with the ability to prioritize and manage multiple initiatives and deadlines

Benefits

• Competitive Medical, Dental, and Vision Insurance
• HSA/FSA
• Voluntary Hospital Indemnity, Critical Illness, Accident Insurance, and Short Term Disability
• Voluntary Life Insurance for Self, Spouse and Dependent
• Company-paid Basic Life Insurance and Long Term Disability
• Retirement plan and Employer match contribution with Profit Share
• Tuition Reimbursement program
• Company perks and Discount program
• Engaging Wellness and Financial Education Resources
• Employee Assistance Program