Lifecycle Marketing Manager II

Overland Park, KS (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Own end-to-end onboarding and retention campaigns that drive KPIs for SelectRx/SelectPatient programs.

  • Own end-to-end onboarding nurture and retention campaigns from intake to post-launch optimization.
  • Must-have: Bachelor's Degree in Finance, Marketing, or Business Administration and 3–5 years of relevant experience.
  • Standout: Strong cross-functional coordination and documented governance across Marketing Automation, Product Analytics, and Operations.

Job Description

Responsibilities
  • Lead and Implement end‑to‑end delivery of high‑visibility onboarding nurture and retention campaigns from intake and scoping through launch and post‑launch optimization ensuring initiatives land on time and deliver against KPIs.
  • Create & maintain documentation for journeys workflows requirements and decisions so that work is clearly logged and easy to reference for partners and leadership.
  • Draft and refine member-facing copy for onboarding and retention campaigns.
  • Lead coordination of inputs and approvals across Marketing Automation Pharmacy/SelectRx Product Analytics and Operations to keep initiatives on track.
  • Assist with the preparation and organization of recurring meetings including bi‑monthly SelectRx performance/strategy meetings and cross-functional working sessions. Will assist with the performance decks agendas follow-ups etc.
  • Apply brand compliance and channel best practices incorporating feedback from stakeholders and supporting A/B tests and optimizations as needed.
  • Conduct analytics for waterfall and performance reports that show campaign status chase progress and key outcome metrics for SelectRx and SelectPatient programs.
Requirements
  • Bachelor's Degree in Finance Marketing or Business Administration or a related field required
  • 3-5 years of relevant experience
Preferred
  • Background in retention marketing or healthcare marketing is preferred
  • Prior experience leading inbound and outbound call campaigns with a strong understanding of effective strategies and best practices is a plus
Benefits
  • Competitive Medical, Dental, and Vision Insurance
  • HSA/FSA
  • Voluntary Hospital Indemnity, Critical Illness, Accident Insurance, and Short Term Disability
  • Voluntary Life Insurance for Self, Spouse and Dependent
  • Company-paid Basic Life Insurance and Long Term Disability
  • Retirement plan and Employer match contribution with Profit Share
  • Tuition Reimbursement program
  • Company perks and Discount program
  • Engaging Wellness and Financial Education Resources
  • Employee Assistance Program
  • Incentive Plans