Responsibilities

• Develop the strategic direction for comprehensive consumer lifecycle strategies across email and SMS, from design and implementation to ongoing maintenance and optimization, driving conversion, volume, and efficiency from lead acquisition through renewal and win-back.
• Build and deploy campaigns and customer experiences directly in Salesforce Marketing Cloud, owning hands-on execution across audience segmentation, journey logic, and send cadence.
• Develop and maintain an A/B testing program covering subject lines, CTAs, offer structure, send frequency, and segments with a focus on driving business results.
• Write or closely direct creative briefs and campaign copy that resonate with small business owners across industries and stages of the customer lifecycle.
• Partner with MarTech and MarOps to align on platform architecture, automation capabilities, and new tooling, translating business needs into scalable channel executions.
• Manage lifecycle forecasting, budget, and performance reporting, working with Analytics to connect channel activity to lending outcomes and maintain clear visibility into what the channel is producing and where to optimize.
• Develop, maintain, and scale customer-centric campaigns that drive awareness, conversion, onboarding, continued engagement with OnDeck, and education about our Term Loan and Line of Credit products.
• Collaborate with Product, Sales, Operations, Customer Service, Analytics, and Creative teams to ensure alignment of messaging, touchpoints, and features across the customer and merchant journey, while solving for consumer needs, conversion, and loyalty at scale.