Lifecycle Marketing Manager, Google Gemini

Responsibilities

• Manage and execute the global Gemini CRM strategy and support the related Martech roadmap to enable user delight across multiple touchpoints.
• Maintain and manage data structures across systems to ensure smooth orchestration operations, trigger-based automations, and one-off communications.
• Utilize CRM analytics to drive customer-centric action plans and communicate results and insights to team leads and partner teams.
• Partner with our Product, Design, Brand and Creative teams to ensure all touchpoints are on-brand and impactful.
• Prioritize, test, and launch experiments and campaigns across a user’s lifecycle, from acquisition, onboarding and activation, to feature adoption, churn prevention, and resurrection.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in growth, CRM, or lifecycle marketing.
• Experience working cross-functionally with various stakeholders and teams.

Preferred

• Experience working with global teams across multiple time zones.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Measurement-driven with the ability to use benchmarks and performance metrics to track progress, while maintaining focus on business impact.
• Strong communications skills and ability to influence stakeholders across cross-functional teams.
• Strong organizational and time management skills, with the ability to manage expectations and prioritize in an environment with multiple demands.