FRIENDLY HOME SERVICES GROUP

Lifecycle Marketing Manager

Westlake, TX (Remote)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-channel lifecycle campaigns from concept to deployment across email, direct mail, and social, translating data into creative briefs and coordinating with designers.

  • Own end-to-end deployment of email programs and physical mail.
  • Must-have: 4+ years of marketing with high-volume campaign management.
  • Standout: Able to translate data into compelling briefs and seasonal HVAC messaging.

Job Description

Responsibilities

  • Research industry trends, competitor moves, and consumer behavior to develop fresh, innovative concepts for both recurring and seasonal campaigns.
  • Serve as the primary liaison to the designer, providing detailed creative briefs for every project.
  • Clearly articulate visual and copy requirements to designers, ensuring all assets align with brand standards and campaign objectives.
  • Oversee the end-to-end deployment of email marketing (automated flows and newsletters) and physical direct mail (postcards, flyers, and letters).
  • Collaborate with data teams to define audience segments, ensuring the right message reaches the right recipient at the most impactful time.
  • Manage production timelines for print and digital assets, ensuring all deployments are executed on schedule.
  • Manage and create content for our social media presence across Facebook, Instagram, and other platforms.
  • Help create the company's annual marketing budget and reconcile it monthly.
  • Manage vendor and marketing agency relationships.
  • Conduct weekly Marketing meetings to review marketing efforts and results.
  • Other duties as required.

Requirements

  • Must have 4+ years of marketing experience.
  • Proven experience managing high-volume of campaigns and programs.
  • Advertising experience with radio, broadcast, and video/OTT
  • Exceptional communication skills with a demonstrated ability to guide creative teams.
  • A strong portfolio of campaign concepts (even if executed by others).
  • Familiarity with Service Titan (or similar), SMS platforms (like Chiirp), and basic project management tools (Monday/Asana/Trello).
  • A solid understanding of the HVAC/Plumbing seasonal cycle and what homeowners care about.