Responsibilities

• Own and manage the email and SMS lifecycle campaign calendars across launches, seasonal moments, promotions, and brand priorities.
• Lead lifecycle campaign ideation and translate business goals into compelling email and SMS concepts.
• Manage end-to-end campaign execution, including briefs, segmentation, QA, scheduling, deployment, and reporting.
• Partner with integrated marketing, creative, web, merchandising, and international teams to align lifecycle campaigns with broader company priorities.
• Build and manage customer segments in Klaviyo and Postscript to support more personalized, performance-driven communications.
• Identify, execute, and report on A/B tests across messaging, creative, offers, timing, segmentation, and channel strategy.
• Monitor campaign performance and share insights to improve engagement, conversion, and revenue.
• Coordinate with agencies / platform partners to improve performance and explore new testing, personalization, automation, and beta opportunities.
• Apply email and SMS best practices, including deliverability, list health, inbox placement, sender reputation, compliance, and QA.
• Stay current on lifecycle marketing trends and proactively bring forward ideas to improve program performance.

Requirements

• 4-5+ years of experience in lifecycle marketing, email marketing, CRM, or retention marketing, ideally in a DTC/eCommerce environment.
• Strong understanding of email and SMS marketing fundamentals, including segmentation, personalization, testing, deliverability, and customer journeys.
• Proven ability to independently manage email and SMS campaigns from concept through launch and reporting.
• Experience building campaign calendars and managing multiple deadlines, stakeholders, and cross-functional priorities.
• Strong analytical, communication, and project management skills, with the ability to turn campaign data into clear insights and recommendations.
• Excellent attention to detail, problem-solving skills, and commitment to strong QA.
• Familiar with Google Workspace; familiarity with HTML/email coding is a plus.
• Someone who gets things done without perfect resources, takes ownership, proactively helps others, stays positive, and has a good sense of humor.

Preferred

• Familiar with HTML/email coding.

Benefits

• We offer a competitive salary in a growth-focused & collaborative team environment.
• Benefits include medical, dental, vision, 401k with Squatch match, and PTO.
• We also have great perks like healthy snacks, frequent company events, and of course, free products!