Lifecycle Marketing Manager

Amazon Web Services

Lifecycle Marketing Manager - Digital Strategy, Customer Experience - AWS Integrated Demand Center

Seattle, WA (Unknown)

$83K/yr – $152K/yrSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive end-to-end AEP journey implementations and orchestration to enable scalable, data-informed marketing experiences.

Lead end-to-end AEP journey implementations and orchestration workflows.
Must-have: 5+ years marketing experience with customer journey and analytics.
Standout: Strong collaboration with TAA, MPO, and CX teams across channels.

Job Description

Responsibilities

Lead end-to-end technical implementation of customer journeys in Adobe Experience Platform (AEP)
Build and configure journey orchestration workflows, segmentation logic, and personalization rules
Execute technical implementations based on journey frameworks and requirements from Digital Strategists
Implement shared foundations approach to enable scalable, reusable journey components
Ensure data integrity and proper integration across marketing technology stack
Monitor journey performance, troubleshoot technical issues, and optimize based on progression metrics
Partner with Technical Architecture & Analytics (TAA) teams on data requirements and implementation
Assist Digital Strategists in developing customer journey frameworks across awareness, consideration, conversion, and loyalty stages
Provide technical feasibility and best practice input during journey design workshops and planning sessions
Contribute to journey strategy discussions with insights from platform capabilities and implementation experience

Requirements

5+ years of professional non-internship marketing experience
Experience in a marketing focused role including customer lifecycle marketing, segmentation reporting, customer funnel analysis, and top-line sales performance
Experience working in a fast-paced and highly cross-functional organization
Experience that includes strong analytical skills, attention to detail, and effective communication abilities
Hands-on experience with marketing automation platforms and customer journey orchestration tools

Preferred

Experience in multi-territory campaign management
Experience in digital marketing and content production timelines and process
Technical aptitude with ability to configure and troubleshoot marketing technology platforms

Benefits

comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

Amazon Web Services

For almost 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering. Amazon Web Services has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 81 Availability Zones (AZs) within 25 geographic regions, with announced plans for 21 more Availability Zones and seven more Amazon Web Services regions. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust Amazon Web Services to power their infrastructure, become more agile, and lower costs.

Beijing, CHN

aws.amazon.com/cn