Responsibilities

• Develop integrated lifecycle strategies that drive B2B pipeline growth, customer engagement, expansion, and retention. Own campaign roadmaps aligned to quarterly revenue and pipeline goals.
• Own end-to-end campaign execution across CRM channels (email, chatbot, in-app, etc…). Develop AI-enhanced messaging, build programs within our CRM platforms, oversee QA and launch, and drive ongoing optimization.
• Own campaign tagging, measurement, and cross-system reporting to ensure clear attribution and visibility into pipeline contribution, conversion performance, and revenue impact.
• Leverage AI across campaign strategy and execution, optimizing prompt frameworks, building rulesets that guide automated responses, and helping evaluate and implement new AI-powered tools. Continuously experiment with emerging capabilities to improve personalization, scalability, and overall campaign effectiveness.
• Partner closely with Revenue Operations, Demand Generation, Analytics, Product Marketing, Creative, Sales, and Legal to align strategy, execution, and performance goals. Influence stakeholders through data-driven insights, clarity, and strong communication.

Requirements

• 4–6 years of experience in lifecycle, growth, or demand generation marketing within B2B SaaS or tech.
• Proven success building and executing multi-touch campaigns that drive measurable pipeline and revenue impact.
• Hands-on experience with major marketing automation or CRM platforms (Marketo, Braze, HubSpot, Salesforce, Adobe, etc.), including segmentation and nurture program development.
• Strong grasp of marketing data, tagging frameworks, and funnel performance.
• A collaborative operator who thrives in cross-functional environments and takes ownership from strategy through execution.

Preferred

Benefits

• Equal Parental leave - regardless of gender, up to 20 weeks fully paid leave to take care of their new baby, within the first year of birth or adoption
• Mental health services through Spring Health and well-being days
• Mentorship program - select your mentor from our internal pool and continue your learning path!
• Comprehensive health coverage, including dependents
• Unlimited PTO
• Betterment 401(k) retirement plan
• Paid holidays and sick leave
• Donation matching program - give back to the community and support actions that lead to positive social impact under the historically marginalized communities. Every donation will be matched by Dashlane, up to $500 per year
• Weekly lunch in the office and monthly happy hour
• Team buildings & seasonal social events and many more