Responsibilities

• ActivTrak is looking for a Lifecycle Marketing Manager to develop and execute programs that help enterprise customers adopt our solutions, realize measurable value and expand their use of the ActivTrak platform.
• You will manage customer lifecycle programs spanning onboarding, adoption, expansion, renewal and re-engagement. Working within the broader lifecycle strategy, you’ll translate customer needs, product usage signals and business priorities into scalable, relevant experiences that encourage the right customer behaviors at the right moments.
• This is a hands-on individual-contributor role for someone who can turn strategy into effective programs while partnering closely with Customer Success, Product Marketing, PLG, Sales, Marketing Operations and other teams.
• Execute customer lifecycle programs
• Build and manage programs across onboarding, adoption, value realization, expansion, renewal, and re-engagement
• Map customer journeys and identify important milestones, behaviors, and communication opportunities
• Translate lifecycle priorities into campaigns, workflows, and customer experiences
• Maintain and optimize always-on customer programs
• Drive adoption and customer value
• Develop onboarding, education and adoption campaigns aligned to customer needs and use cases

Requirements

• 5 years of experience in lifecycle marketing, customer marketing or growth marketing related to a B2B SaaS role
• Experience developing and executing email campaigns, nurture programs or automated customer journeys
• Understanding of the SaaS customer lifecycle and the factors that influence adoption, retention and expansion
• Experience using customer, account or behavioral data to create segmented communications
• Ability to manage programs from planning through launch, measurement and optimization
• Strong project-management and cross-functional collaboration skills
• Excellent written communication and campaign-development skills
• A data-informed mindset and interest in understanding how marketing programs influence customer behavior
• Familiarity with marketing automation, CRM, customer engagement or analytics platforms

Benefits

• Competitive compensation and benefits
• Position is remote within US
• Minimal travel
• Limited physical demands
• This is an incredible opportunity to embark on an exciting journey with a dynamic, VC-backed company. If you have a proven track record of creative thinking, a drive for learning, and a deep commitment to collaboration, we want to talk to you!