Own Lifecycle marketing end-to-end across acquisition, onboarding, engagement, retention, loyalty, and win-back to drive revenue through email, push, SMS, in-app messaging, and paid media.

• Develop and evolve lifecycle strategies across acquisition, onboarding, engagement, retention, loyalty, and win-back programs to drive customer growth and revenue.
• Analyze customer behavior, segmentation opportunities, and lifecycle performance to identify actionable insights that improve engagement, conversion, and customer lifetime value.
• Partner cross-functionally with Portfolio Marketing, CRM, Product, Analytics, Data Science, and Creative teams to evaluate and optimize customer journeys across email, push, SMS, in-app messaging, paid media, and owned channels.

• Lead testing and optimization initiatives, including audience experimentation, A/B testing, messaging strategy, promotional effectiveness, and customer journey enhancements.
• Monitor, measure, and communicate lifecycle performance against key business metrics, including acquisition, retention, repeat purchase behavior, engagement, conversion, and lifetime value.
• Contribute to annual planning, strategic growth initiatives, and OKR development while ensuring effective execution across multiple high-priority initiatives and stakeholder groups.

• This position is hybrid with minimum three days in the Universal City, CA office.

• Benefits include medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and other discounts and perks.