ActivTrak

Brand

3.6

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Company overview

ActivTrak helps enterprises drive operational efficiency through AI-powered workforce intelligence. Its award-winning platform transforms work activity data into actionable insights for workforce management, workforce productivity and workforce planning — enabling measurable ROI and stronger business outcomes. More than 9,500 organizations trust ActivTrak's technology, recognized by Deloitte's Technology Fast 500, Inc. 5000, TrustRadius and G2. Backed by Sapphire Ventures and Elsewhere Partners, ActivTrak leads the way in privacy-first workforce data that fuels the future of intelligent work.

Founded in 2009

Austin, Texas, USA

171 employees (14 in marketing)

www.activtrak.com

60% recommend to a friend

55% positive business outlook

People

Marketing leadership

Shanel Vandergriff

Chief Marketing Officer

At the company for 7 years 7 months

Cybele Diamandopoulos

Vice President, Brand & Corporate Communications

At the company for 4 years 6 months

Daniel Glickman

Sr. Director, Product Marketing

At the company for 3 years 3 months

Ramiz Khan

Director, Digital Marketing

At the company for 10 years 10 months

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$77.5M

Last raise

Private Equity, 4 months ago

Funding history

Nov 2025

Private Equity Round ActivTrak

Nov 2020

Series B ActivTrak · $50M

Mar 2019

Series A ActivTrak · $27.5M

Audience

Monthly website visitors

290K

Month over month-14.7%

Quarter over quarter-16.4%

Top sourceDirect (67.3%)

Ad budget per month$97.2K

Average search rank40.1

Traffic source mix

Direct

67.3%

26.7%

News

ActivTrak: Strategic Investment Raised From Francisco Partners To Accelerate AI-Driven Workforce Intelligence Growth

Nov 14, 2025 • Pulse 2.0

ActivTrak Lands Strategic Investment from Francisco Partners

Nov 14, 2025 • The SaaS News

ActivTrak Announces Strategic Investment from Francisco Partners

Nov 12, 2025 • PR Newswire

Links

www.activtrak.com

Crunchbase

X (Twitter)

Glassdoor

ActivTrak insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2009

Headquarters

Austin, Texas

Employees

51-200

11% growth last 12mo

Marketing team

8% of company

11 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series C–like · Growing 11% last 12 months · More mature · Recently funded

Trend

2021-09-27 -> 2025-12-01

Headcount (12 months)

+11%

Last funding round

4 months ago

Negative news (120 days)

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

290K

Month over month-14.7%

Quarter over quarter-16.4%

Top sourceDirect (67.3%)

Traffic source mix

Direct

67.3%

26.7%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

18 competitor sites

Search traffic: 17.3K organic clicks / 1.5K paid clicks

Organic competitors

Paid competitors

Keyword change

-1,624

Ad budget per month

$97.2K

Average search rank

40.1

Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result

8.7 / 5

282 reviews saved

Reviews month over month

—

Reviews quarter over quarter

+10%

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Gartner

Shows Gartner reviews and listed products.

Main result

25 Gartner reviews

ActivTrak is a cloud-native workforce intelligence platform that transforms work activity data into actionable insights for employee monitoring, productivity and performance management, and workforce planning capabilities that deliver measurable ROI. Deployment is quick and easy — start collecting data in minutes.

Listed products

Reviews

Employee range

51 - 200

Marketing team size

Shows saved marketing team size.

8% of the company • 11 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 14.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.6 / 5

Work-life balance

3.8 / 5

Culture

3.6 / 5

Diversity & inclusion

3.9 / 5

Recommend to a friend

60%

Positive business outlook

55%

Funding

Shows saved funding data.

Total funding

$77.5M

Last raise

Private Equity

4 months ago

Funding details

Amount raised

$77.5M

Last round

Private Equity

Last fundraise

4 months ago

News

Shows saved company news.

ActivTrak: Strategic Investment Raised From Francisco Partners To Accelerate AI-Driven Workforce Intelligence Growth

Nov 14, 2025 • Pulse 2.0

ActivTrak Lands Strategic Investment from Francisco Partners

Nov 14, 2025 • The SaaS News

ActivTrak Announces Strategic Investment from Francisco Partners

Nov 12, 2025 • PR Newswire

Loading insights...

ActivTrak insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2009

Headquarters

Austin, Texas

Employees

51-200

11% growth last 12mo

Marketing team

8% of company

11 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series C–like · Growing 11% last 12 months · More mature · Recently funded

Trend

2021-09-27 -> 2025-12-01

Headcount (12 months)

+11%

Last funding round

4 months ago

Negative news (120 days)

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

290K

Month over month-14.7%

Quarter over quarter-16.4%

Top sourceDirect (67.3%)

Traffic source mix

Direct

67.3%

26.7%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

18 competitor sites

Search traffic: 17.3K organic clicks / 1.5K paid clicks

Organic competitors

Paid competitors

Keyword change

-1,624

Ad budget per month

$97.2K

Average search rank

40.1

Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result

8.7 / 5

282 reviews saved

Reviews month over month

—

Reviews quarter over quarter

+10%

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Gartner

Shows Gartner reviews and listed products.

Main result

25 Gartner reviews

Listed products

Reviews

Employee range

51 - 200

Marketing team size

Shows saved marketing team size.

8% of the company • 11 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 14.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.6 / 5

Work-life balance

3.8 / 5

Culture

3.6 / 5

Diversity & inclusion

3.9 / 5

Recommend to a friend

60%

Positive business outlook

55%

Funding

Shows saved funding data.

Total funding

$77.5M

Last raise

Private Equity

4 months ago

Funding details

Amount raised

$77.5M

Last round

Private Equity

Last fundraise

4 months ago

News

Shows saved company news.

ActivTrak: Strategic Investment Raised From Francisco Partners To Accelerate AI-Driven Workforce Intelligence Growth

Nov 14, 2025 • Pulse 2.0

ActivTrak Lands Strategic Investment from Francisco Partners

Nov 14, 2025 • The SaaS News

ActivTrak Announces Strategic Investment from Francisco Partners

Nov 12, 2025 • PR Newswire

ActivTrak

Lifecycle Marketing Manager- Customer Growth

Company overview

People

Marketing leadership

Headcount trend

Funding

Audience

News

Links

ActivTrak insights

Company stability and risk

Website traffic

Competitors and search

G2 quick view

LinkedIn followers

Gartner

Marketing team size

First hire or larger team

Glassdoor ratings

Funding

News

Salaries

Open positions1 open marketing positions

Lifecycle Marketing Manager- Customer Growth

ActivTrak insights

Company stability and risk

Website traffic

Competitors and search

G2 quick view

LinkedIn followers

Gartner

Marketing team size

First hire or larger team

Glassdoor ratings

Funding

News