Responsibilities

• The Lifecycle Marketing Manager is responsible for leading the strategy, planning, and performance of lifecycle and promotional messaging across email and push notification channels for US + CA.
• Develop and manage audience segmentation and channel frequency strategies across email and push notifications
• Collaborate with brand, creative, program and merchandising teams to develop and manage the comprehensive email and push notification content calendar.
• Build and maintain a channel roadmap, including A/B testing strategy and test plans
• Lead personalization strategy, including ownership of product recommendation programs
• Partner with leadership on forecasting and budgeting for channel performance
• Develop campaign briefs and provide strategic direction for email and push programs
• Own file growth strategy to drive subscriber acquisition and list health
• Serve as the primary point of contact for external vendors and personalization partners
• Provide and present regular hindsights on performance

Requirements

• 5+ years of relevant marketing experience; email experience required, retail experience preferred
• Bachelor’s degree in Marketing, Advertising, Communications or related field preferred
• Serve as the main point of contact for key marketing technology vendors, including Email Service Providers (ESPs), push notification platforms, and personalization partners, managing relationships and platform utilization.
• Experience using ESP tools, such as Salesforce Marketing Cloud and Moveable Ink.
• Strong knowledge of retail promotional tactics and customer messaging best practices
• Ability to manage and develop direct reports knowledge base and skill set across programs.
• Strong project management and communications skills - experienced in navigating across organizations and collaborating cross-functionally
• Possess analytic skills to generate and present comprehensive weekly and monthly channel performance reports.
• Demonstrated ability to prioritize workload and focus on activities that drive company sales, profitability, and return on investment
• A problem solver - ability and willingness to take on challenges and roll up the sleeves to make things work