Responsibilities

• Plan and execute the year-round email + SMS calendar across all three markets: launches, on-sales, price-tier deadlines, event countdowns, recaps
• Own the revenue calendar
• Own the number: revenue per send, per flow, per season
• Ticket on-sales for New York, Paris, and Los Angeles — plus marquee events like The Rose Ball
• Multi-touch launch sequences: announce → early access → urgency → last call
• Abandoned checkout and quiz follow-up sequences
• Waitlist nurture (capture → warm → convert when tickets drop)
• Post-purchase journeys: upgrade paths (GA → VIP), after-party cross-sells, know-before-you-go
• Post-event recap → next-season re-engagement
• Win-back campaigns for past attendees and cold leads

Requirements

• 4+ years in lifecycle/CRM/retention marketing for a consumer brand — events, ticketing, fashion, hospitality, or e-commerce preferred
• You can show the receipts. Flows you built, the revenue they drove, and the tests that got them there — not just pretty screenshots
• Segmentation-first. You think in audiences and triggers, not batch-and-blast
• A genuinely good copywriter. Subject lines that get opened, SMS that gets replies, in a voice that reads editorial — not discount-brand
• Technically fluent. Comfortable with ESP/SMS platforms, basic HTML email, UTM discipline, and pulling your own numbers from analytics. SQL a plus
• Deliverability- and compliance-literate. You know what wrecks a sending domain and what wrecks a company in a TCPA suit
• A self-directed operator. You'll get strategy sign-off monthly and own execution completely. If you need a brief for every send, this isn't your role
• Comfortable working alongside AI. Our AI agents handle 1:1 conversations; you'll design programs that hand off to them cleanly

Preferred

• Ticketing, live events, or drop-based/launch-based sales experience
• Experience with custom or headless CRM/ESP stacks
• Basic SQL or analytics-tool fluency
• Loyalty, referral, or VIP program experience