Responsibilities

• Own end-to-end lifecycle strategy and execution spanning lead conversion, user activation, retention, win-backs, and account expansion
• Track funnel performance, run channel experiments, and turn data into optimization decisions to drive activation, adoptions, and pipeline
• Plan and collaborate on integrated campaigns across email, paid, content, events, and in-app channels
• Design onboarding and lifecycle sequences that accelerate speed-to-value, feature adoption, and expansion ARR
• Partner with GTM Engineering on lead routing, attribution accuracy, and marketing automation stack performance
• Maintain sender reputation, consent standards, and contact frequency capping alongside operations and legal

Requirements

• 4+ years of experience managing outbound lifecycle marketing with revenue metrics you personally owned and can talk through in detail
• Proven ability architecting and scaling lifecycle initiatives from strategy through rollout
• Hands-on fluency in marketing automation platforms (HubSpot) spanning nurture logic, QA, and dynamic content
• Data-driven mindset using cohort tracking, funnel diagnostics, and A/B testing to measure incremental revenue impact over vanity engagement
• Experienced quarterbacking cross-functional efforts alongside Product, Engineering, Sales, and RevOps to keep execution aligned

Preferred

• B2B SaaS experience selling into a non-technical or trades-adjacent buyer
• Experience at a founder-led or early-stage company where you had to build the playbook, not inherit one

Benefits

• SF-based role: full-time, in-person in San Francisco (4 days/week)
• A real number to own, and the room to build the whole motion around it
• A small, sharp marketing team already running paid, content, social, and events — you're the one who makes them work together
• Comp Philosophy We are proud to offer competitive, top-of-market compensation because we want to celebrate the dedicated people who ship amazing work and drive our success. Our individual compensation is thoughtfully tailored based on your role, experience, and contributions, alongside performance-based rewards.