Responsibilities

• Own multiple client relationships, serving as the lead strategist and daily point of contact.
• Develop and implement full-funnel lifecycle strategies (Email, SMS, Loyalty, and Subscriptions) to maximize LTV.
• Write all copy for email campaigns, automated flows, and SMS blasts. You must be able to adapt to various brand voices quickly.
• Build, segment, schedule, and QA all deployments within Klaviyo (and other ESPs/SMS platforms).
• Track key metrics, conduct A/B tests, and provide clients with regular data-driven insights and strategy pivots.
• Brief and collaborate with graphic designers to ensure visual assets align with your copy and strategy.
• Manage timelines, deliverables, and inputs within our project management tools to ensure 100% on-time execution.