Responsibilities

• Assess our current email, SMS, and push setup and develop a full lifecycle roadmap that supports the customer shopping journey from discovery and product exploration to repeat engagement and long-term retention.
• Build, test, and optimize lifecycle campaigns across email, SMS, and push notifications. You’re hands-on in the tools, not just directing from a distance.
• Own the critical first-week experience — the sequence of communications that turns a new signup into an activated, returning user.
• Write high-quality lifecycle copy across channels (email, SMS, push), maintaining Wizard’s premium, product-led voice.
• Design and build scalable email templates and systems that can be reused, iterated on, and improved over time.
• Build smarter audience segments and develop more personalized messaging as our user base and data maturity grows.
• Leverage dynamic content and event-based triggers to personalize messaging (e.g., product categories viewed, queries made, intent signals).
• Run a disciplined testing program across subject lines, send times, messaging, sequencing, and channel mix. You make decisions with data and document what you learn.
• Partner with product to align key moments with lifecycle triggers, and with creative to ensure everything looks and feels like Wizard.

Requirements

• 3–5 years of lifecycle, CRM, or retention marketing experience in e-commerce, AI shopping, retail technology, marketplaces, or consumer shopping products. Experience at an AI-first consumer company is strongly preferred.
• Deep understanding of consumer shopping behavior and how personalized lifecycle marketing can drive product discovery, purchasing decisions, and long-term customer value.
• Hands on experience with a major lifecycle or CRM platform such as Braze, Iterable, Klaviyo, or similar
• Experience building and scaling SMS programs alongside email (compliance, deliverability, sequencing)
• Strong instincts on messaging, sequencing, and user psychology, you understand how to move someone from curious to committed
• You have a strong analytical mind and are comfortable pulling your own data, building reports, and letting results drive decisions
• Strong writing skills with a high bar for both clarity and tone
• Experience at companies such as Amazon, Instacart, Etsy, Shopify, DoorDash Commerce, Klarna, Honey, Rakuten, Capital One Shopping, Perplexity Shopping, Google Shopping, or other AI-powered commerce or consumer shopping platforms is highly desirable.

Preferred

• Experience marketing AI-powered consumer products or shopping assistants.
• Experience using behavioral, catalog, and recommendation data to personalize lifecycle campaigns.
• Familiarity with product recommendation systems, shopping intent signals, and commerce analytics.

Benefits

• Equity in the form of stock options
• Medical, dental, and vision coverage
• 401(k) plan
• Flexible PTO and company holidays
• Fully remote work within the United States
• Periodic company offsites and team gatherings