Lifecycle Marketing Lead at Museum of Ice Cream | USA | $145K/yr – $155K/yr

Museum of Ice Cream

Lifecycle Marketing Lead

USA (Remote)

$145K/yr – $155K/yrSenior Level8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own lifecycle strategy and CRM-driven growth across a multi-channel journey, turning data into personalized, automated programs that lift retention, repeat visits, and customer lifetime value.

Lifecycle Strategy: Build cross‑channel programs that move customers from activation to retention and re-engagement.
CRM & Tech Ownership: Lead platform selection and implementation for Braze/Iterable/Marketing Clouds; ensure data readiness for lifecycle work.
Campaign Automation: Design personalized journeys, run experiments, and optimize messaging, timing, and targeting for performance.

Job Description

Responsibilities

Lifecycle Strategy & Customer Growth
Develop and own MOIC's lifecycle marketing strategy across the entire customer journey, through retention and re-engagement.
Design programs that increase repeat visitation, customer lifetime value, and overall guest engagement.
Identify key customer behaviors, opportunities, and lifecycle moments that drive meaningful business outcomes.
Establish audience segmentation frameworks based on guest behavior, purchase history, geography, visitation frequency, and engagement patterns.
CRM & Technology Leadership
Evaluate, select, and implement lifecycle marketing and CRM technology platforms.
Lead the implementation and optimization of tools such as Braze, Iterable, Salesforce Marketing Cloud, HubSpot, Klaviyo, or similar platforms.
Partner with internal stakeholders to ensure customer data is structured and accessible for lifecycle initiatives.
Build scalable systems and processes that support long-term lifecycle growth.
Campaign Development & Automation
Design and launch automated lifecycle programs across multiple channels.
Create personalized customer journeys that improve engagement and conversion rates.
Develop testing frameworks to continuously improve messaging, targeting, timing, and performance.
Analytics & Measurement
Establish lifecycle marketing reporting, KPIs, and attribution models.
Analyze customer behavior and campaign performance to identify growth opportunities.
Measure and report on retention, repeat visitation, customer lifetime value, engagement, and revenue impact.
Translate insights into actionable recommendations for leadership and cross-functional partners.
Cross-Functional Leadership? Partner closely with Marketing, Product, and Operations, teams to align lifecycle initiatives with broader business objectives., Influence customer experience strategy through data-driven insights and customer behavior trends., Serve as the internal subject matter expert on lifecycle marketing, CRM strategy, retention, and customer growth.

Museum of Ice Cream

B.TECH stands as a dynamic Egyptian narrative embodying innovation, expansion, and influence. Our story began in 1997 with the introduction of Egypt's first electronics retail concept, we pride in our unrivaled position, with a wide network of over 175 stores across Egypt. Our success is underlined by leading the digital retail revolution in the Middle East and introducing our unique financing solutions, which have played a pivotal role in gaining unparalleled popularity among the Egyptian market, which positioned us as the number one choice for consumers and cemented our status as a powerhouse of innovation and market expansion. Our dedicated team, now over 5k strong, reflects our strong growth strategy centered on digital transformation, technology integration, and achieving success across a variety of dynamic, high-growth business sectors.

Founded in 1997

Nasr City, Cairo, EGY

4.2K employees (226 in marketing)

apply.workable.com/b-tech